CinemaCon First: Caesars Palace Venue Will be Named The Dolby Colosseum During 2026 Event

Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment When thousands of theater owners, exhibition insiders and press file into the Colosseum at Caesars Palace next month for CinemaCon , they’ll notice new (and temporary) branding. The marquee venue will be renamed The Dolby Colosseum for the annual gathering in a branding deal that is a first in CinemaCon history as Dolby secured the naming rights in an expansion of its ongoing support of the Cinema United event. Dolby has been a sponsor of CinemaCon since its inception in 2011, and it regularly outfits the venue with Dolby Atmos sound and Dolby Vision laser projection for the films, clips reels sizzles and more that hit the screen. Several presentations at this year’s CinemaCon will be presented in both Dolby Vision and Dolby Atmos. Related Stories Lifestyle Caesars Palace Unveils Presidential and Sky Villas TV Soon, You'll Actually Be Able to See What Happens and Hear What's Said on TV “State-of-the-art technology is a cornerstone of the theatrical experience and renaming CinemaCon’s iconic main venue for this incredible global leader is a natural choice,” said Cinema United president and CEO Michael O’Leary . “The talented people at Dolby bring unparalleled innovation and excitement to theatres each day, and it is only fitting that the world’s premier celebration of going to the movies take place in The Dolby Colosseum.” In his statement, O’Leary also offered his thanks to the Dolby team and Jed Harmsen, who serves as Dolby Laboratories head of cinema and group entertainment, for their “unwavering” support of the exhibition industry. Said Harmsen: “CinemaCon has always been an impactful industry moment for highlighting Dolby Cinema, Dolby Atmos and Dolby Vision. This year, we are excited to elevate our dedication to bringing a new level of...