CinemaCon 2024 convenes theater owners in Las Vegas to preview major studio films and discuss industry challenges.
Exclusive footage will be shown for tentpole movies including 'The Odyssey,' 'Avengers: Doomsday,' and 'The Devil Wears Prada' sequel.
The potential sale of Warner Bros. Discovery creates significant uncertainty for exhibitors about future content supply.
Advocates like Christopher Nolan and Tom Cruise will emphasize the importance of theatrical exclusivity and premium formats.
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Anxious movie theater owners and exhibitors from across North America are gathering in Las Vegas this week for CinemaCon 2024, the annual convention of the National Association of Theatre Owners, to preview major upcoming studio films and confront significant industry challenges. The event, running from April 8-11 at Caesars Palace, serves as a critical barometer for the theatrical business, which continues to grapple with shifting audience habits and the financial pressures of the post-pandemic era. The looming potential sale of Warner Bros. Discovery adds a layer of corporate uncertainty to the proceedings, making this year's gathering particularly pivotal for charting the future of the big-screen experience.
The convention's centerpiece will be exclusive studio presentations offering early looks at highly anticipated tentpole releases. Warner Bros. is expected to showcase footage from Denis Villeneuve's 'The Odyssey,' a major sci-fi epic, while Disney will unveil new material from 'Avengers: Doomsday,' the next chapter in the Marvel Cinematic Universe. Paramount will generate buzz with its sequel 'The Devil Wears Prada,' and other studios will roll out their slates for the coming year. These previews are not just for excitement; they are vital tools for exhibitors to plan their marketing and scheduling strategies for the crucial summer and holiday seasons.
Beyond the footage, the presence of industry titans like filmmaker Christopher Nolan and star-producer Tom Cruise will underscore a continued push for theatrical exclusivity and premium formats like IMAX. Their advocacy for the cinematic experience is a recurring theme at CinemaCon. However, the shadow of corporate consolidation hangs over the event, with the potential sale of Warner Bros. Discovery creating anxiety about the stability of a major content supplier. Exhibitors are keenly aware that the health of their business is inextricably linked to a steady pipeline of compelling, exclusive theatrical content from all major studios, making the messages from Las Vegas this week more than just previews—they are a prognosis for the entire industry.
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the seat of Clark County. It is the 24th-most populous city in the United States, with 641,903 residents at the 2020 census. The Las Vegas metropolitan area has an estimated 2.4 million residents ...
Cinema United, formerly known as the National Association of Theatre Owners (NATO), is an American trade organization whose members are the owners of movie theaters. Most of the operators of worldwide major theater chains are members, as are hundreds of independent theater operators; collectively, t...
