Creating with Sora Safely

March 23, 2026 Safety Creating with Sora safely Read previous version Loading… Share The Sora 2 model and the Sora app offer state-of-the-art video generation with a new way to create together, and we’ve made sure safety is built in from the very start. Our approach is anchored in concrete protections: Distinguishing AI content . Every video generated with Sora includes both visible and invisible provenance signals. All Sora videos also embed C2PA metadata—an industry-standard signature—and we maintain internal reverse-image and audio search tools that can trace videos back to Sora with high accuracy, building on successful systems from ChatGPT image generation and Sora 1. Many outputs also carry visible, dynamically moving watermarks which include the name of the creator. Image-to-video with real person likeness . As we continue to strengthen Sora’s guardrails, we’re enabling more creative expression and connection, including letting people create videos from photos of family and friends. Users can upload images with people to make videos in Sora, after attesting that they have consent from people featured and rights to upload the media. Image-to-video generations with people are subject to particularly strict safety guardrails, even stricter than what’s allowed with Sora Characters (formerly known as the cameo feature). Images including kids and young-looking persons are subject to even stricter moderation and guardrails about what can be created from them. These videos will always have watermarks upon sharing as well. Consent-based likeness using characters . We created characters ⁠ (opens in a new window) to give you strong control over your likeness in Sora. Likeness includes your appearance and your voice. We have guardrails intended to ensure that your audio and image likeness captured in characters are used with your consent. Only you decide who can use your characters, and you can revoke access at any time. We also take measures to block depictions of publi...