Google’s new Pixel 10 ads made me go ‘wait, WHAT are they trying to sell?’
#Google #Pixel 10 #advertisement #100x Zoom #controversy #smartphone #The Verge
📌 Key Takeaways
- Google released two new ads for the six-month-old Pixel 10 phones that have sparked confusion and criticism.
- One ad, 'With 100x Zoom,' appears to encourage deceptive photo editing to misrepresent vacation views.
- The ad's YouTube description clarifies the intent is to showcase the phone's powerful zoom feature for creative photography.
- The ads have raised questions about their messaging and approval process, as they may not convey the intended product benefits.
📖 Full Retelling
Ever watch a TV ad and wonder "How did this get approved?" Today, Google has not one but two new ad spots for its six-month-old Pixel 10 phones , and… let's just say they may not come across as intended.
First, there's "With 100x Zoom," an ad that appears to suggest that if a vacation rental company lies to you about the view from your hotel room, you should lie to all your friends and family, too!
Take a watch below:
The YouTube description makes Google's intent fairly clear: "So even if that breathtaking view you were promised turns out to be miles away, now you can zoom your way to a photo that makes it look like you were right there. …
Read the full story at The Verge.
🏷️ Themes
Marketing, Technology
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Original Source
Tech AI News Google’s new Pixel 10 ads made me go ‘wait, WHAT are they trying to sell?’ I keep hearing the second one in the voice of Joe from You . I keep hearing the second one in the voice of Joe from You . by Sean Hollister Mar 23, 2026, 7:49 PM UTC Image: Google Part Of From ChatGPT to Gemini: how AI is rewriting the internet see all updates Sean Hollister is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Ever watch a TV ad and wonder “How did this get approved?” Today, Google has not one but two new ad spots for its six-month-old Pixel 10 phones , and… let’s just say they may not come across as intended. First, there’s “With 100x Zoom,” an ad that appears to suggest that if a vacation rental company lies to you about the view from your hotel room, you should lie to all your friends and family, too! Take a watch below: The YouTube description makes Google’s intent fairly clear: “So even if that breathtaking view you were promised turns out to be miles away, now you can zoom your way to a photo that makes it look like you were right there.” And while we’re on the topic of possibly faking things, Google’s ad admits that what you’re seeing is “simulated,” “for illustrative purposes,” and that “additional hardware” was used. Screens simulated and sequences shortened. UI for illustrative purposes. Only available on Pixel 10 Pro and 10 Pro XL. Additional hardware used. Image: Google Next up, there’s “Moving on,” a 30-second spot which is supposed to be from the perspective of… a jilted phone, I guess? For me, it was all a bit confusing… until I started hearing those same words in the voice of You’s Penn Badgley. Here, I’ve copied out the script: From the moment we met, we went everywhere together. Nights out, vacations, everywhere. I thought I was your world. But then you felt I didn’t get you anymore. And you started flirting with the idea of something new. Now...
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