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Jedda Dan, Roku CFO & COO, sells $266k in Roku stock
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Jedda Dan, Roku CFO & COO, sells $266k in Roku stock

#Jedda Dan #Roku #Class A Common Stock #10b5-1 Trading Plan #Insider Trading #Form 4 Filing #Sec #$266,640 Sale #Earnings Per Share #Evercore ISI #Rosenblatt #JPMorgan #NASDAQ #Financial Health #Market Trends

📌 Key Takeaways

  • Jedda Dan sold 3,000 shares of Roku Class A common stock on February 17, 2026.
  • The sale totaled $266,640, with transaction prices ranging from $87.76 to $90.00 per share.
  • The trade was executed under a pre‑arranged Section 10b5‑1 trading plan.
  • Following the sale, Dan directly owns 84,267 shares of Roku.
  • Roku reported fourth‑quarter 2025 earnings per share of $0.53, well above the $0.27 consensus.
  • Analyst rating upgrades and higher price targets were issued by Evercore ISI, Rosenblatt, and JPMorgan.
  • Roku’s stock declined 0.67% in after‑hours trading despite the strong earnings announcement.
  • The company has more cash than debt, earning a “GOOD” financial health score.
  • The broader market context involved mixed signals from Fed minutes and geopolitical tensions.

📖 Full Retelling

On February 17, 2026, Jedda Dan – the chief financial officer and chief operating officer of Roku, Inc. – sold 3,000 shares of the company’s Class A common stock on the NASDAQ. A total of $266,640 was received for the shares, which were sold at prices between $87.76 and $90.00 under a pre‑arranged Section 10b5‑1 trading plan. The move followed Roku’s strong fourth‑quarter 2025 earnings report, which saw earnings per share of $0.53 (much higher than the $0.27 consensus) and revenues that topped expectations. Despite the company’s robust performance and upgraded analyst ratings, the sale appears to be part of Dan’s routine trading plan rather than a reaction to any immediate change in the company’s prospects.

🏷️ Themes

Insider Trading, Corporate Governance, Financial Performance, Market Sentiment, Regulatory Compliance

Entity Intersection Graph

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Deep Analysis

Why It Matters

The CFO and COO of Roku sold $266,640 of company stock under a prearranged 10b5-1 plan, a routine insider move that still draws attention from investors.

Context & Background

  • Roku reported a strong Q4 2025 earnings beat, with EPS of $0.53 versus $0.27 expected.
  • Analysts upgraded Roku to Buy and raised price targets to $118 and $150.
  • The sale involved 3,000 shares at prices between $87.76 and $90.00.

What Happens Next

Roku is expected to maintain its platform revenue growth and may issue further guidance for 2026. The insider sale is unlikely to impact the stock price significantly, but investors will watch for additional insider trades and market reactions to quarterly results.

Frequently Asked Questions

What is a 10b5-1 trading plan?

A prearranged plan that allows insiders to sell shares at set times and prices, protecting them from accusations of insider trading.

Does the sale indicate a negative outlook for Roku?

No, the sale is part of a routine plan and does not signal a negative view of the company.

How many shares did Jedda Dan sell?

Jedda Dan sold 3,000 shares of Roku Class A common stock.

What is the current analyst price target for Roku?

Analysts have raised the price target to $150 and $118, with JPMorgan maintaining $125.

Original Source
try{ var _=i o; . if(!_||_&&typeof _==="object"&&_.expiry U.S. stocks end lower after hawkish Fed minutes; Walmart guidance falls short Gold largely flat as investors weigh geopolitical tensions, hawkish Fed minutes Berenberg sees more than 50% upside in this small-cap software stock Morgan Stanley identifies best gas stocks amid AI data center boom (South Africa Philippines Nigeria) Jedda Dan, Roku CFO & COO, sells $266k in Roku stock By Investing.com Insider Trading Published 02/19/2026, 07:55 PM Jedda Dan, Roku CFO & COO, sells $266k in Roku stock 0 ROKU -0.67% Roku (NASDAQ:ROKU) CFO & COO Jedda Dan sold 3,000 shares of Class A Common Stock on February 17, 2026, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold in two transactions, with prices ranging from $87.76 to $90.00, for a total value of $266,640. The filing indicates that the sales were executed under a pre-arranged 10b5-1 trading plan. Following the transactions, Jedda Dan directly owns 84,267 shares of Roku , Inc.According to InvestingPro analysis, Roku holds more cash than debt on its balance sheet and maintains a "GOOD" financial health score. The platform’s Fair Value analysis suggests the stock is currently undervalued, with 13 additional ProTips available to subscribers. In other recent news, Roku Inc. reported robust financial results for the fourth quarter of 2025, with earnings per share reaching $0.53, nearly double the expected $0.27. This 96.3% earnings surprise was accompanied by revenue and EBITDA exceeding expectations by 3% and 17%, respectively. Following these strong earnings, Evercore ISI raised its price target for Roku to $150, maintaining an Outperform rating. Rosenblatt also upgraded Roku from Neutral to Buy, significantly increasing its price target to $118 due to the company’s performance surpassing analyst expectations. Additionally, Roku provided guidance for the first quarter of 2026 and full-year 2026 that exceeded market forecasts...
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