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More Shohei Ohtani content is coming to TikTok
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More Shohei Ohtani content is coming to TikTok

#Shohei Ohtani #MLB #TikTok #World Series #sports media #digital content #influencer marketing #spring training

📌 Key Takeaways

  • MLB and TikTok announced a partnership to expand baseball content
  • The collaboration includes an official MLB hub and influencer partnerships
  • #MLB posts increased 60% on TikTok in 2025
  • MLB is shifting its content strategy to meet fans on popular platforms

📖 Full Retelling

Major League Baseball and TikTok announced a partnership Tuesday to expand baseball content on the platform, capitalizing on increased interest following the 2025 World Series and establishing TikTok as a 'second screen' for baseball fans. The collaboration comes just in time for spring training and includes creating an official MLB hub within the TikTok app, featuring highlights, game updates, and behind-the-scenes content, while also leveraging influencers to boost baseball's presence on the platform. Baseball's cultural relevance surged during the 2025 season, particularly after the World Series between the Los Angeles Dodgers and Toronto Blue Jays, which drew the highest viewership in years and captivated an increasingly international audience. TikTok has experienced significant growth in baseball-related content, with posts including #MLB increasing 60% in 2025 and views on international accounts for Japanese and Korean audiences spiking during the World Series. The partnership aligns with TikTok's broader sports strategy called GamePlan, announced in December, which aims to position the app as a complementary viewing experience for live games. This represents a significant shift for MLB, which previously took a more aggressive approach to copyright claims but has now recognized the importance of meeting fans where they are, as Commissioner Rob Manfred acknowledged when stating 'You gotta go where people are going.'

🏷️ Themes

Sports Media, Social Partnerships, Digital Content Strategy

📚 Related People & Topics

Major League Baseball

Major League Baseball

North American professional baseball league

Major League Baseball (MLB) is a professional baseball league in North America composed of 30 teams, divided equally between the National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB is one of the major professional sports leagues in the United States a...

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World Series

World Series

Championship series of Major League Baseball

The World Series is an annual baseball championship in the US and Canada. It is the championship series of Major League Baseball (MLB); a professional baseball league in North America and has been contested since 1903 between the champion teams of the American League (AL) and the National League (NL...

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Shohei Ohtani

Shohei Ohtani

Japanese baseball player (born 1994)

Shohei Ohtani (born July 5, 1994) is a Japanese professional baseball designated hitter and pitcher for the Los Angeles Dodgers of Major League Baseball (MLB). Nicknamed "Shotime", he has previously played in MLB for the Los Angeles Angels and in Nippon Professional Baseball (NPB) for the Hokkaido N...

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TikTok

TikTok

Video-focused social media platform

TikTok, known in mainland China, Macau, and Hong Kong as Douyin (Chinese: 抖音; pinyin: Dǒuyīn; lit. 'Shaking Sound'), is a social media and short-form online video platform. It hosts user-submitted videos, which range in duration from three seconds to 60 minutes.

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Original Source
Tech Entertainment News More Shohei Ohtani content is coming to TikTok Following a huge World Series, Major League Baseball is looking to make TikTok a hub for baseball content. Following a huge World Series, Major League Baseball is looking to make TikTok a hub for baseball content. by Mia Sato Feb 24, 2026, 1:30 PM UTC TORONTO, ONTARIO - NOVEMBER 01: Shohei Ohtani #17 of the Los Angeles Dodgers reacts after hitting a single against the Toronto Blue Jays during the fifth inning in game seven of the 2025 World Series at Rogers Center on November 01, 2025 in Toronto, Ontario. (Photo by Emilee Chinn/Getty Images) Mia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools. Major League Baseball wants more of a footprint on TikTok. Just in time for spring training, the two companies announced Tuesday they were partnering to expand baseball content on TikTok, including creating an MLB hub in the app and, of course, bringing in more influencers. Baseball is coming back after a season that was especially culturally relevant . The World Series last fall had its highest viewership in years, and an increasingly international audience tuned in to watch the Los Angeles Dodgers beat the Toronto Blue Jays after seven games and extra innings. There was a surge in interest on TikTok, too: The company says posts that include #MLB increased 60 percent in 2025, and views on international accounts for Japanese and Korean audiences surged during the World Series. TikTok is angling to be the “second screen” for people tuning into games live, or for those checking in on a game they’re not watching. An MLB hub built into the app will feature highlights, game updates, and “behind-the-scenes content, and creator perspectives” (other platforms like X and Google Search have similar live game features). TikTok has partnered with other sports leagues in the past: FIFA will use similar features on the platform during t...
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