NBC to Air Overtime’s High School 7-on-7 Football Championship Game (Exclusive)

NBC Sports will broadcast the OT7 national championship game, the culminating event of Overtime's elite 7-on-7 high school football circuit, live on television for the first time on July 13, 2024. The exclusive broadcast deal marks a significant milestone for the sports media company, which aims to elevate the profile of its premier offseason competition and showcase the nation's top high school football talent to a mainstream audience. The OT7 Finals, held annually in Las Vegas, Nevada, is the championship tournament for Overtime's OT7 league, a series of invitation-only 7-on-7 events featuring elite high school prospects from across the United States. The non-padded, pass-heavy format emphasizes speed, skill, and athleticism, offering a unique showcase different from traditional fall football. By securing a national television slot on NBC, Overtime is capitalizing on the growing popularity of 7-on-7 football as a critical evaluation platform for college recruiters and a fan-friendly product. This move represents a strategic expansion for Overtime, a company originally known for viral digital sports highlights, into live linear television broadcasting. Televising the championship aligns with the company's broader mission to build new sports properties and connect younger audiences with emerging athletic stars. The broadcast is expected to provide heightened exposure for the participating athletes, many of whom are highly sought-after college recruits, while also testing the marketability of 7-on-7 as a televised sport in its own right.