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Pictanovo, Film France-CNC Bring U.S. Studio, Production Execs to Hauts-de-France on Series Mania Tour
| USA | culture | ✓ Verified - variety.com

Pictanovo, Film France-CNC Bring U.S. Studio, Production Execs to Hauts-de-France on Series Mania Tour

#Pictanovo #Film France-CNC #Series Mania #Hauts-de-France #U.S. studios #production tour #film industry

📌 Key Takeaways

  • Pictanovo and Film France-CNC organized a tour for U.S. studio and production executives in Hauts-de-France.
  • The event was part of the Series Mania festival, focusing on promoting the region's production capabilities.
  • The tour aimed to attract international film and series projects to the Hauts-de-France area.
  • It highlights efforts to strengthen ties between French and U.S. entertainment industries.

📖 Full Retelling

As Series Mania returns to Lille, one of Europe’s key TV fest and industry events, France’s regional and national screen bodies are using the event to sharpen another pitch: Lille region Hauts-de-France as a destination for international shoots. From March 22-27, Pictanovo, the Hauts-de-France regional screen agency, and Film France-CNC, the national film commission arm […]

🏷️ Themes

Film Production, International Collaboration

📚 Related People & Topics

Series Mania

Series Mania

Television festival in Lille, France

Series Mania (French: Festival Séries Mania) is an international festival dedicated to television series, held annually in Lille, France. It is the largest TV series event in Europe and an important premiere platform. Series Mania comprises an institute of the same name, a forum for industry profess...

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Series Mania

Series Mania

Television festival in Lille, France

Deep Analysis

Why It Matters

This news matters because it represents a strategic effort by French regional film agencies to attract major U.S. studio investment and production to northern France, potentially creating jobs and boosting the local economy. It affects French film industry workers, regional development officials, and American production companies looking for international filming locations. The initiative could shift production patterns in Europe and influence where streaming platforms and studios choose to film their content. Success could mean increased international visibility and economic benefits for the Hauts-de-France region.

Context & Background

  • Pictanovo is the regional film fund for Hauts-de-France, established to support audiovisual production and attract filming to the region
  • Film France is the national agency promoting France as a filming destination, working with the CNC (National Center for Cinema) to offer tax rebates and incentives
  • Series Mania is Europe's leading TV series festival held annually in Lille, Hauts-de-France, attracting international industry professionals
  • France has become increasingly competitive in attracting international productions through its 30-40% tax rebate system for foreign shoots
  • The Hauts-de-France region has previously hosted major productions like 'The Last Duel' (2021) and 'The Three Musketeers' franchise

What Happens Next

Following the tour, U.S. executives will likely evaluate specific locations and incentives for potential productions over the next 3-6 months. Pictanovo and Film France will pursue follow-up meetings with interested studios to discuss concrete projects. The region may see announcements of new international productions choosing to film there within the next year, particularly as streaming platforms continue to seek diverse European locations. The success of this initiative will be measured at next year's Series Mania festival with potential partnership announcements.

Frequently Asked Questions

What incentives does France offer to attract international productions?

France offers a generous tax rebate system called the Tax Rebate for International Production (TRIP) that provides 30-40% reimbursement on qualified expenses for foreign productions filming in France. Additional regional incentives from organizations like Pictanovo can provide further funding and logistical support.

Why are U.S. studios interested in filming in France?

U.S. studios are attracted by France's experienced crews, diverse locations, competitive financial incentives, and cultural cachet. France offers historical sites, varied landscapes, and studio facilities that can stand in for multiple European settings while providing financial advantages over filming in the U.S. or other European countries.

What is Series Mania and why is it important?

Series Mania is Europe's largest television series festival held annually in Lille, attracting thousands of industry professionals. It serves as a major marketplace for buying, selling, and promoting TV content, making it an ideal platform for regions like Hauts-de-France to showcase their production capabilities to international decision-makers.

How does this benefit the Hauts-de-France region specifically?

Attracting U.S. productions brings direct economic benefits through local hiring, hotel bookings, equipment rentals, and service purchases. It also creates long-term infrastructure development, skills training for local crews, and tourism spin-offs from screen tourism when audiences recognize locations from popular shows.

What challenges might U.S. studios face when filming in France?

Potential challenges include language barriers, different union regulations, navigating French bureaucracy for permits, and adapting to local production practices. However, organizations like Film France and Pictanovo specifically exist to help international productions overcome these hurdles through dedicated support services.

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Original Source
Mar 20, 2026 6:20am PT Pictanovo, Film France-CNC Bring U.S. Studio, Production Execs to Hauts-de-France on Series Mania Tour Marvel Studios, Bad Robot, Sony Pictures Television, CBS Studios, HBO and 20th Century Studios are among the companies represented on a location-focused Inspiration Tour tied to the Lille festival. By Emiliano de Pablos Plus Icon Emiliano de Pablos Latest The Open Reel Swoops on Málaga WIP Winner ‘Little Tragedies’ 1 day ago ICEX Unveils ‘La Tarara,’ ‘La Llama’ for Cannes, Adds Carla Simón’s ‘Flamenco’ to ‘Where Talent Ignites’ Showcase 2 days ago Malaga Industry Wrap: Market Trends, Titles to Track 6 days ago See All As Series Mania returns to Lille, one of Europe’s key TV fest and industry events, France’s regional and national screen bodies are using the event to sharpen another pitch: Lille region Hauts-de-France as a destination for international shoots. From March 22-27, Pictanovo , the Hauts-de-France regional screen agency, and Film France-CNC , the national film commission arm of France’s CNC National Film Board, will host an international delegation of U.S. and global film and TV executives on a four-day Inspiration Tour across the Hauts-de-France region, staged in collaboration with Series Mania. Related Stories Box Office: 'Hoppers' Earns $3.2 Million in Previews, 'The Bride' Opens to Dreary $1 Million
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