Selena Gomez’s New Eyeshadow Palette Is Her Most Personal Yet
#Selena Gomez #Rare Beauty #Eyeshadow Palette #Makeup Collection #Neutral Eye Collection #Celebrity Beauty #Makeup Launch
📌 Key Takeaways
- Rare Beauty is launching the Neutral Eye Collection on March 1, 2026
- The collection includes a new eight-shade Essential Neutrals Eyeshadow Palette
- The palette features Selena Gomez's most-worn neutral colors she uses daily
- Early access is available through the Ulta app starting February 28
📖 Full Retelling
Selena Gomez's makeup brand Rare Beauty announced the upcoming launch of the Neutral Eye Collection on February 26, 2026, featuring a new Essential Neutrals Eyeshadow Palette along with expanded brown shades of their existing mascara and liquid liner products, which will be available on RareBeauty.com and Ulta.com starting March 1, with early access through the Ulta app beginning February 28, as the collection showcases the singer's most-used neutral colors she wears daily and on red carpets. The centerpiece of the collection is the Essential Neutrals Eyeshadow Palette, an eight-shade compilation of peaches, coppers, browns, pinks and taupes priced at $30, while the Perfect Strokes Universal Volumizing Mascara and Perfect Strokes Matte Liquid Liner have been expanded to include an everyday brown shade at $22 and $24 respectively. The brand describes the collection as featuring 'rich hues and stunning finishes made to pair seamlessly' and emphasizes how the products 'build effortlessly to deliver depth and definition at every layer.' Across her personal Instagram and Rare Beauty's official account, Gomez couldn't contain her excitement about the new collection, immediately demonstrating how she uses the Essential Neutrals Eyeshadow Palette to her millions of followers. 'I've been dying to do an eyeshadow palette that's basically all the colors I use,' Gomez shared, explaining that these are her favorite colors she uses daily and frequently on red carpets, highlighting her love for blending Pastel Peach and Caramel Crème shades before applying them to the crease of her eyelid and adding a dark brown shade to the outside corner of her lower lash line for a 'smokier' look.
🏷️ Themes
Celebrity Beauty, Product Launch, Personal Collection
📚 Related People & Topics
Rare Beauty
American cosmetics company
Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez. Launched on September 3, 2020, the brand takes its name from Gomez’s third studio album, Rare (2020). Rare Beauty is sold through its official website, Sephora And Ulta beauty stores in multiple regions, includi...
Selena Gomez
American actress and singer (born 1992)
Selena Marie Gomez ( sə-LEE-nə GOH-mez; born July 22, 1992) is an American actress, singer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series Barney & Friends (2002–2004), and emerged as a teen idol for her leading role as Alex Russo on the D...
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Original Source
Selena Gomez’s New Eyeshadow Palette Is Her Most Personal Yet Her most-worn neutrals finally have a home. Leiana Foye Published: Feb 26, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Taylor Hill/FilmMagic/ Getty Images Rare Beauty by Selena Gomez just announced not one, not two, but three exciting new eye makeup launches. Well, technically Perfect Strokes Universal Volumizing Mascara ($24) and Perfect Strokes Matte Liquid Liner ($22) aren’t new, but the brand has just expanded both to include an everyday (and on-trend) shade of brown . The crown jewel of the announcement, though, is brand-new: Rare Beauty’s Essential Neutrals Eyeshadow Palette ($30), an eight-shade palette of peaches, coppers, browns, pinks and taupes. Together, the trio is officially being hailed as the Neutral Eye Collection . View this post on Instagram A post shared by Selena Gomez (@selenagomez) “The Essential Neutrals Eyeshadow Palette, Perfect Strokes Universal Volumizing Mascara in Brown and Perfect Strokes Matte Liquid Liner in Brown build effortlessly to deliver depth and definition at every layer,” says the brand, which describes the collection as featuring “rich hues and stunning finishes made to pair seamlessly.” The Neutral Eye Collection launches March 1 exclusively on RareBeauty.com and Ulta.com , but if you have the Ulta app, you can shop it a day early, Saturday, February 28. Across both her personal Instagram and Rare Beauty’s IG, Gomez couldn’t contain her excitement about the new collection, and immediately set out to show her millions of followers exactly how she’s using the Essential Neutrals Eyeshadow Palette. “I’ve been dying to do an eyeshadow palette that’s basically all the colors I use,” Gomez starts. “These are all of my favorite colors that I basically use daily, a lot of red carpets .” View this post on Instagram A post shared by Rare Beauty by Selena Gomez (@rarebeauty) Gomez first calls out the ...
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