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The Lego Game Boy makes for a great gift, and it’s $10 off today
| USA | technology | ✓ Verified - theverge.com

The Lego Game Boy makes for a great gift, and it’s $10 off today

#Lego Game Boy #Kohl's #discount #Nintendo #retro #collectible #TOYS10 #handheld

📌 Key Takeaways

  • The Lego Game Boy set is available for $49.99 at Kohl's with promo code TOYS10, a $10 discount.
  • This 421-piece set is a tribute to Nintendo's 1989 handheld, featuring interactive elements like clickable buttons and movable controls.
  • It includes two buildable game cartridges (The Legend of Zelda: Link's Awakening and Super Mario Land) with lenticular screens to simulate gameplay.
  • The set has been praised for its attention to detail, though the screen's color palette differs from the original Game Boy.

📖 Full Retelling

The Lego Game Boy is a joy to assemble and display. | Photo by Sean Hollister / The Verge Deals on the Lego Game Boy are virtually nonexistent, save for the $10 discount that  Costco and Sam’s Club  offered their members when the set launched late last year. The deal is back — this time, at Kohl’s — and no membership is required to get $10 off. You can purchase the Lego Game Boy and have it shipped (or elect to pick it up in-store) for $49.99 when you use promo code TOYS10 at checkout. Lego Game Boy Where to Buy: $59.95 at Amazon $59.99 at Lego $59.99 $49.99 at Kohls (with code TOYS10) The Lego Game Boy is a 421-piece homage to Nintendo’s influential handheld from 1989. And, unlike most Lego sets, there are various ways to interact with the brick-based Game Boy that might evoke some strong memories if you ever owned this model. It features clickable buttons, a movable floating directional pad, and a set of Lego car tires that act as the Start and Select buttons. Clearly, Lego and Nintendo had fun designing this. The set includes two cartridges you can assemble ( The Legend of Zelda: Link’s Awakening and Super Mario Land ). While the mock cartridges obviously don’t boot into real games, the set includes lenticular screens that make it look like these games are running on the hardware. My colleague Sean Hollister reviewed the Lego Game Boy, and he adores the attention to detail and almost everything about it except the screen, which doesn’t match the original hardware’s limited green color palette. Even if you’re as particular as Sean is, there’s still a lot to love here.

🏷️ Themes

Retro Gaming, Lego Sets, Deals

📚 Related People & Topics

Nintendo

Nintendo

Japanese video game company

Nintendo Co., Ltd. is a Japanese multinational video game company headquartered in Kyoto. It develops, publishes, and manufactures both video games and video game consoles.

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Connections for Nintendo:

🌐 The Super Mario Galaxy Movie 8 shared
🌐 Fox McCloud 4 shared
👤 Super Mario Galaxy 3 shared
🌐 Mario (franchise) 3 shared
🌐 Yoshi 3 shared
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Nintendo

Nintendo

Japanese video game company

Deep Analysis

Why It Matters

This news matters because it highlights a rare discount on a popular nostalgic product that appeals to multiple consumer groups. It affects retro gaming enthusiasts, Lego collectors, and gift shoppers looking for unique presents. The limited-time discount at a major retailer makes this collectible more accessible to budget-conscious buyers who value both gaming history and creative building experiences.

Context & Background

  • The original Nintendo Game Boy launched in 1989 and revolutionized portable gaming with titles like Tetris and Pokémon
  • Lego has increasingly partnered with major entertainment franchises to create licensed sets that appeal to adult collectors
  • This specific Lego set was originally released in 2021 as part of Nintendo's ongoing collaboration with Lego
  • Previous discounts have been limited to warehouse club memberships, making this Kohl's deal more broadly accessible

What Happens Next

The $10 discount will likely remain available through Kohl's promotional period, potentially until stock runs out. Similar limited-time discounts may appear at other retailers as holiday shopping approaches. Lego may release additional Nintendo-themed sets following the success of this collaboration, possibly including other classic gaming consoles.

Frequently Asked Questions

What makes this Lego Game Boy set special compared to other Lego products?

This set uniquely combines interactive elements like clickable buttons and movable controls with authentic Game Boy design details. It includes lenticular screens that simulate game graphics and comes with buildable game cartridges, creating a more immersive nostalgic experience than typical display models.

Why is this discount at Kohl's significant?

This discount is notable because previous deals required warehouse club memberships at Costco or Sam's Club. The Kohl's promotion makes the $10 savings accessible to all shoppers without membership requirements, potentially reaching a wider audience of casual buyers and gift shoppers.

What age group is this Lego set designed for?

While officially rated for ages 18+, the set appeals primarily to adult collectors and retro gaming enthusiasts who remember the original Game Boy. The 421-piece complexity and nostalgic theme make it more suitable for older builders than typical children's Lego sets.

Can you actually play games on this Lego Game Boy?

No, this is purely a display model and building experience. The included lenticular screens create the illusion of game graphics when viewed from different angles, but there's no electronic functionality. The cartridges are decorative buildable elements rather than playable media.

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Original Source
The Lego Game Boy is a joy to assemble and display. | Photo by Sean Hollister / The Verge Deals on the Lego Game Boy are virtually nonexistent, save for the $10 discount that  Costco and Sam’s Club  offered their members when the set launched late last year. The deal is back — this time, at Kohl’s — and no membership is required to get $10 off. You can purchase the Lego Game Boy and have it shipped (or elect to pick it up in-store) for $49.99 when you use promo code TOYS10 at checkout. Lego Game Boy Where to Buy: $59.95 at Amazon $59.99 at Lego $59.99 $49.99 at Kohls (with code TOYS10) The Lego Game Boy is a 421-piece homage to Nintendo’s influential handheld from 1989. And, unlike most Lego sets, there are various ways to interact with the brick-based Game Boy that might evoke some strong memories if you ever owned this model. It features clickable buttons, a movable floating directional pad, and a set of Lego car tires that act as the Start and Select buttons. Clearly, Lego and Nintendo had fun designing this. The set includes two cartridges you can assemble ( The Legend of Zelda: Link’s Awakening and Super Mario Land ). While the mock cartridges obviously don’t boot into real games, the set includes lenticular screens that make it look like these games are running on the hardware. My colleague Sean Hollister reviewed the Lego Game Boy, and he adores the attention to detail and almost everything about it except the screen, which doesn’t match the original hardware’s limited green color palette. Even if you’re as particular as Sean is, there’s still a lot to love here.
Read full article at source

Source

theverge.com

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