The Multitasking Body Serum Your Shower Routine Is Missing
#AmLactin #Body Serum #Winter Skincare #Bright & Smooth Serum #Ulta Beauty #AHA
📌 Key Takeaways
- AmLactin launched Bright & Smooth Serum at Ulta Beauty for $20
- The serum combines exfoliation and hydration with a 5% AHA blend
- 97% of users reported smoother skin and 93% noticed reduced dullness
- This represents the brand's first major expansion in 30 years
📖 Full Retelling
AmLactin, a dermatologist-trusted brand, launched its new multitasking Bright & Smooth Serum at Ulta Beauty stores and online on February 26, 2026, to combat winter skin issues including dryness, dullness, and uneven texture. The innovative product represents the brand's first major expansion in 30 years and aims to streamline body care by combining exfoliation and hydration in a single step. With a texture between a lightweight moisturizer and fluid serum, the formula contains a 5% AHA blend of lactic and glycolic acids, paired with niacinamide and vitamin C to gently lift away dead surface cells while brightening and evening skin tone. Despite its potent formulation, the serum is gentle enough for facial use, addressing a common concern for consumers looking to simplify their routines. Clinical studies demonstrated impressive results, with 97 percent of users reporting visibly smoother-looking skin and 93 percent noticing reduced dullness after use. As Jennifer Wisdom, Head of AmLactin, explains, 'Glow isn't something you add—it's something you reveal,' positioning the serum as a solution for revealing healthier, more radiant skin during challenging winter months.
🏷️ Themes
Beauty, Skincare, Product Launch
📚 Related People & Topics
Ulta Beauty
American beauty store chain
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools ...
Upsher-Smith Laboratories
American pharmaceutical company
Upsher-Smith Laboratories, LLC is an American pharmaceutical company based in Maple Grove, Minnesota. Founded in 1919, it has been owned by Bora Pharmaceuticals since 2024.
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The Multitasking Body Serum Your Shower Routine Is Missing Meet AmLactin’s newest formula for winter-weary skin. Jessica Fields Published: Feb 26, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Courtesy of Amlactin Winter skin happens to the best of us, no matter how diligently we exfoliate and moisturize our bodies . Dryness, dullness and uneven texture can feel inevitable this time of year, but sacrificing your glow doesn’t have to be. Adjusting your routine with multitaskers that address both brightness and smoothness, like AmLactin Bright & Smooth Serum , can make all the difference. Even better: it just landed at Ulta Beauty for $20. The launch marks the first major expansion for the dermatologist-trusted brand in 30 years—and it’s a noteworthy one. Achieving radiant skin from the neck down often requires an entire lineup of products. From the shower shelf to your bathroom cabinet, body scrubs, creams and oils tend to multiply this time of year. AmLactin Bright & Smooth Serum streamlines the process. Its texture lands somewhere between a lightweight moisturizer and a fluid serum, so you can exfoliate and hydrate in a single step. The formula is powered by a 5 percent AHA blend of lactic and glycolic acids, paired with niacinamide and vitamin C. Together, they gently lift away dead surface cells to brighten and even tone while helping smooth rough texture and target the look of dark spots. Despite its efficacy, the formula is gentle enough to use on the face. In a clinical study, 97 percent of users reported visibly smoother-looking skin and 93 percent noticed reduced dullness. “Glow isn’t something you add—it’s something you reveal,” said Jennifer Wisdom, Head of AmLactin. “With Bright & Smooth Serum, we’re using decades of expertise to help skin look smoother, brighter and visibly refreshed—like your best skin days.” As the brand continues to evolve beyond its dry-skin roots, this launch po...
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