Toyota Takes Starring Role in Fox’s ‘Baywatch’ Via Ad Pact That Revs Car Cameos on Broadcast TV (EXCLUSIVE)
#Toyota #Baywatch #Fox #advertising #product placement #broadcast TV #car cameos
📌 Key Takeaways
- Toyota secures a prominent advertising partnership with Fox's 'Baywatch' series.
- The deal involves integrating Toyota vehicles into the show through car cameos.
- This strategy aims to enhance brand visibility on broadcast television.
- The exclusive agreement highlights a trend of product placement in TV programming.
📖 Full Retelling
The actors of Fox’s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship deal with Toyota that will essentially make the automaker’s Tacoma another member of the cast. A customized Tacoma will be featured as the lifeguards’ official […]
🏷️ Themes
Advertising, Television
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Original Source
Mar 18, 2026 11:00am PT Toyota Takes Starring Role in Fox’s ‘Baywatch’ Via Ad Pact That Revs Car Cameos on Broadcast TV By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest MS NOW Shake-Up: Ali Velshi Seizes ’11th Hour,’ ‘Morning Joe’ Cedes 9 A.M., Ana Cabrera Slides in Daytime Overhaul 4 hours ago VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool 4 hours ago ‘CBS Evening News’ Viewership Drops Below 4 Million After Tony Dokoupil’s Colorful Start 20 hours ago See All The actors of Fox ‘s reboot of the popular lifeguards-and-love series “ Baywatch ” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship deal with Toyota that will essentially make the automaker’s Tacoma another member of the cast. A customized Tacoma will be featured as the lifeguards’ official vehicle in the series, while various “Baywatch” characters will be spotted using a range of Toyota models as their personal transportation. No other automaker will get such treatment in the series, and, in a handful of episodes that put a spotlight on specific Tacoma in-vehicle features, no other auto advertiser will be able to run commercials. Related Stories Alberto Barbera to Remain Venice Film Festival Artistic Director Through 2028
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