Vietnamese Family Drama ‘Scent of Pho’ Sets International Theatrical Release With 3388 Films, Unveils Trailer (EXCLUSIVE)
#Scent of Pho#Vietnamese cinema#Minh Beta#3388 Films#International release#Family drama#Cultural export
📌 Key Takeaways
3388 Films is distributing the Vietnamese family dramedy 'Scent of Pho' internationally
The film marks the directorial debut of Vietnamese entrepreneur-filmmaker Minh Beta
The release begins March 13, 2026 in multiple countries with staggered expansion
An international trailer has been unveiled to promote the film
📖 Full Retelling
Specialty distributor 3388 Films has announced the international theatrical release of Vietnamese family dramedy 'Scent of Pho' ('Mùi Phở'), marking the directorial debut of Vietnamese entrepreneur-filmmaker Minh Beta, with screenings beginning March 13, 2026 across the U.S., U.K., Germany, Norway, Czech Republic and Slovakia before expanding to Poland on March 20 and Australia on March 26. The distributor has also unveiled an international trailer to promote the film's wide release. This theatrical bow represents a significant milestone for Vietnamese cinema as it gains broader international recognition beyond regional markets. The film's title references Vietnam's most iconic dish, suggesting a narrative deeply rooted in Vietnamese cultural traditions and family dynamics. 3388 Films, known for curating international content, has strategically planned a staggered release across multiple markets to maximize the film's global impact and create opportunities for Vietnamese filmmakers to access broader distribution channels in the future.
🏷️ Themes
International Cinema, Cultural Representation, Film Distribution
In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. The drama of this kind is usually qualified with additional terms that specify its particular super-genre, macro-genre, or micro-genre, such as soap opera, p...
The cinema of Vietnam originates in the 1920s and was largely influenced by wars that have been fought in the country from the 1940s to the 1970s.
Some proclaimed Vietnamese language-films include Cyclo, The Scent of Green Papaya and Vertical Ray of the Sun, all by Tran Anh Hung, challenged the war...
Mar 4, 2026 10:29pm PT Vietnamese Family Drama ‘Scent of Pho’ Sets International Theatrical Release With 3388 Films, Unveils Trailer By Naman Ramachandran Plus Icon Naman Ramachandran Latest Supernatural Reality Competition ‘Battle of Fates’ Breaks Disney+ Korea Record, Sets Global Adaptations 6 hours ago Shekhar Kapur, Oliver Jackson-Cohen Among Attachments to Jump Street’s Jewish Australian Screen Fund 2026 Slate; Inaugural Fellowship Launched 8 hours ago Ju Ji-hoon, Ha Ji-won, Ha Jung-woo K-Drama Thrillers Set Rakuten Viki Debuts 16 hours ago See All Specialty distributor 3388 Films has dated Vietnamese family dramedy “ Scent of Pho ” (“Mùi Phở”) for an international theatrical bow beginning March 13. The film, which marks the directorial debut of Vietnamese entrepreneur-filmmaker Minh Beta, will launch across the U.S., U.K., Germany, Norway, Czech Republic and Slovakia on that date, before expanding to Poland on March 20 and Australia on March 26. An international trailer has been unveiled. Related Stories Ben Affleck and Matt Damon's Artists Equity Sets First-Look Streaming Deal at Netflix
