Why the UFL plans to expand in 2028 and believes Oklahoma City is a great fit

UFL co-owner Mike Repole announced in Oklahoma City on April 10, 2025, that the spring football league plans to expand to two new markets by the 2028 season, with Oklahoma City confirmed as the first expansion location while the second city remains undetermined. This strategic move represents the league's first expansion since its formation through the merger of the XFL and USFL, signaling confidence in its current eight-team model and long-term viability in the competitive American football landscape. The announcement came during a promotional event in Oklahoma City, where Repole emphasized the city's strong football culture, existing stadium infrastructure, and demonstrated fan support as key factors in the selection. Oklahoma City has previously hosted successful spring football teams, including the USFL's Oklahoma Outlaws in the 1980s and more recent minor league organizations, creating a proven market for professional football outside the traditional NFL season. The UFL's expansion timeline allows for three full seasons of operation with its current eight teams before introducing new franchises, providing stability for existing operations while planning for measured growth. League officials indicated that the second expansion city will be selected based on similar criteria, with markets possessing appropriate stadiums, corporate support, and fan interest receiving priority consideration. The 2028 expansion target gives the UFL time to solidify its television partnerships, refine its operational model, and build stronger brand recognition before taking on the additional complexity of new franchises. This expansion represents a significant milestone for spring football, which has seen numerous leagues struggle with rapid growth, suggesting the UFL is adopting a more conservative approach to ensure sustainable development in a challenging sports entertainment market.