JFK Jr and Carolyn Bessette Kennedy: how the 1990s power couple became today’s biggest style icons
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<p>The TV drama Love Story has brought their fashion back into the spotlight – and inspired nine big trends, from bootcut jeans to backwards caps</p><p>When images taken on the set of the Disney+ series <a href="https://www.theguardian.com/tv-and-radio/2026/feb/13/love-story-john-f-kennedy-jr-carolyn-bessette-review-disney-plus">Love Story: John F Kennedy Jr & Carolyn Bessette</a> were teased on social media in June, fans were adamant that the show had got t
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JFK Jr and Carolyn Bessette Kennedy: how the 1990s power couple became today’s biggest style icons The TV drama Love Story has brought their fashion back into the spotlight – and inspired nine big trends, from bootcut jeans to backwards caps W hen images taken on the set of the Disney+ series Love Story: John F Kennedy Jr & Carolyn Bessette were teased on social media in June, fans were adamant that the show had got the styling wrong. The fictionalised drama details the relationship between John F Kennedy Jr, then the world’s most eligible bachelor, and the fashion publicist Carolyn Bessette Kennedy, tracing their courtship and marriage, which was lived out under the scrutiny of the press. “This is fashion murder,” wrote one user underneath a picture of Sarah Pidgeon, who plays Bessette Kennedy, and Paul Anthony Kelly, who depicts Kennedy Jr. Such was the outrage that the executive producer Ryan Murphy was forced to defend the styling as “ a work in progress ”, which led to him hiring a new costume designer, Rudy Mance, to focus on the historical precision. Nine months later, the internet has done a U-turn, with fans now rushing to emulate the couple’s on-screen and off-screen 90s looks. In the past week alone, searches for “Carolyn Bessette style” have increased by 150% on Google. Here are nine trends that the fans are championing. Flip it and reverse it Stroll down any high street and you’ll see the Love Story effect in action, with a noticeable rise in men wearing baseball caps backwards. It is the quickest and cheapest way to emulate Kennedy Jr, who was rarely seen without a Yankees cap or a Kangol flat cap purposefully styled backwards over his mop of black hair. On TikTok, there are photo montages dedicated to Kennedy Jr’s headwear, while users are documenting how they are transforming their partner’s style with the simple flip of a cap . “Fully support this journey,” reads a comment under a video that has been watched more than 1m times. “This is every boy I ...
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