Lure of being a social media chef means youngsters forgoing classic training, Michelin star cook warns
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<p>Industry figures say that going viral is no replacement for the classic route of apprenticeships and competitions</p><p>Scroll through your timeline of choice and it won’t be long until you land on a video posted by a social media chef trying to send their recipes viral.</p><p>Such is the popularity of cooking videos that everyone from Michelin star masters to self-taught beginners like Brooklyn Beckham are setting up tripods on their kitchen counters to capture
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<p>Industry figures say that going viral is no replacement for the classic route of apprenticeships and competitions</p><p>Scroll through your timeline of choice and it won’t be long until you land on a video posted by a social media chef trying to send their recipes viral.</p><p>Such is the popularity of cooking videos that everyone from Michelin star masters to self-taught beginners like Brooklyn Beckham are setting up tripods on their kitchen counters to capture
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