Scrimp on moisturiser, splurge on serum: the secrets of a great skincare routine

Scrimp on moisturiser, splurge on serum: the secrets of a great skincare routine Not sure where to begin or want to simplify your current regimen? Our expert demystifies the marketing with her step-by-step skincare guide The best anti-ageing creams and serums S kincare has never been so overwhelming, as we’re bombarded with ads for complicated-sounding products and TikTok routines that promise dramatic results in just days. I get it. Despite having been a beauty journalist for more than 15 years, even I haven’t been able to escape the noise; I’ve stood in front of a bathroom cabinet full of half-used serums, wondering why my skin was left feeling worse, not better. Somewhere along the way, we were sold the idea that more steps, more products and more intensity equals better skin. But it rarely does, and what works best, ultimately, is consistency – which is boring but effective. Our skin works in cycles , so it’s worth remembering that you’ll need to wait at least six to eight weeks – a full renewal cycle – before you’ll notice any changes. While it’s tempting, constantly switching and layering multiple products is likely to leave your skin irritated rather than improved. If you’re starting from scratch, keep things simple. A pared-back routine makes it easier to see what is working before you add anything extra. If your skincare shelf rivals your local Sephora, it’s probably time for a reset and return to the basics. You’ll be able to work out what your skin genuinely needs and what may simply be an expensive distraction. And, of course, for anything persistent or worrying, your doctor should always be your first port of call. How to build a skincare routine, step by step Step 1: understand your skin (before you buy anything) Start by figuring out your skin type. Most skin falls into four categories: dry (often feels tight or flaky prone to shine and congestion generally fairly well adjusted, but perhaps drier or oilier in some parts than others); and sensitive (re...