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Marc Rowan, the CEO of Apollo Global Management, outlined the firm's strategic expansion into private credit and investment-grade lending during a keynote session at the UBS Financial Services Conference in Miami on February 27, 2024, to address the growing demand for alternative financing in a high-interest-rate environment. Speaking to an audience of institutional investors and analysts, Rowan detailed how the private equity giant is positioning itself to compete directly with traditional banking institutions by offering bespoke capital solutions. The presentation underscored a significant shift in the financial landscape, where private markets are increasingly absorbing roles once held exclusively by commercial banks. During the detailed discourse, Rowan emphasized that Apollo’s strategy focuses heavily on the 'fixed income replacement' market, targeting high-quality, investment-grade assets rather than just high-yield distressed debt. By leveraging its insurance subsidiary, Athene, Apollo is able to originate and hold long-term loans, providing a stable source of capital that is less susceptible to the volatility of public equity markets. This model allows the firm to generate predictable returns for its retirees and institutional partners while providing corporations with flexible, multi-billion dollar financing packages that can be executed more quickly than traditional syndicated loans. Furthermore, the discussion highlighted the broader institutionalization of the private wealth channel, as Apollo seeks to make its institutional-grade products available to individual high-net-worth investors. Rowan noted that as the 'great de-banking' continues, driven by stricter capital requirements for traditional lenders, firms like Apollo are filling the vacuum by becoming primary originators of credit. This evolution is expected to drive significant growth for the firm over the next five years, as it aims to bridge the gap between the massive pools of global capital and the increasing need for infrastructure and corporate development funding.