Apple Maps will introduce ads this summer
#Apple Maps #advertisements #search results #Suggested Places #privacy #user data #location-based
📌 Key Takeaways
- Apple Maps will introduce ads in the US and Canada this summer.
- Ads will appear at the top of search results and in a new 'Suggested Places' list.
- Apple claims ads are clearly marked and user location data is not linked to Apple accounts.
- The 'Suggested Places' feature recommends locations based on trends and recent searches.
📖 Full Retelling
Apple will soon allow businesses to buy advertisements in its Maps app. In an announcement on Tuesday , Apple says ads may appear at the top of your search results in Maps , as well as in a new "Suggested Places" list. They will arrive in-app in the US and Canada this summer.
The company describes its Suggested Places feature as an experience that displays recommendations "based on what's trending nearby, the user's recent searches, and more." It notes that it will clearly mark ads in the app, and that a "user's location and the ads they see and interact with in Maps are not associated with a user's Apple Account." Apple maintains that it doe …
Read the full story at The Verge.
🏷️ Themes
Digital Advertising, Privacy
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Original Source
Apple will soon allow businesses to buy advertisements in its Maps app. In an announcement on Tuesday , Apple says ads may appear at the top of your search results in Maps , as well as in a new "Suggested Places" list. They will arrive in-app in the US and Canada this summer.
The company describes its Suggested Places feature as an experience that displays recommendations "based on what's trending nearby, the user's recent searches, and more." It notes that it will clearly mark ads in the app, and that a "user's location and the ads they see and interact with in Maps are not associated with a user's Apple Account." Apple maintains that it doe …
Read the full story at The Verge.
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