Точка Синхронізації

Bad Bunny will headline the 2026 Apple Music Super Bowl halftime show at Levi's Stadium in Santa Clara, California, on Feb. 8, 2026, the NFL, Apple Music and Roc Nation announced, selecting the Puerto Rican superstar to lead the halftime festivities amid a career-defining run and widespread recognition for his cultural impact. The announcement, made Sunday, positions Benito Antonio Martínez Ocasio — known globally as Bad Bunny — on the NFL's biggest entertainment stage as part of the league's marquee annual game. Organizers cited his recent accomplishments and broad appeal as context for the choice. In response to the selection, Bad Bunny said the moment transcends personal achievement: "it's for my people, my culture, and our history," urging fans to tell their relatives the show will be the Super Bowl halftime. The NFL's announcement included a short video of the 31-year-old wearing a pava, a Puerto Rican straw hat, seated on a goalpost as his song "Debi Tirar Más Fotos" plays; the track, which speaks to the immigrant experience and leaving Puerto Rico to find success, has resonated widely. The choice follows his massive Puerto Rico residency this month that drew more than half a million fans and a final residency performance at San Juan's El Choli that was livestreamed on Prime Video and Twitch, breaking single-artist viewership records according to Amazon Music. Roc Nation founder Jay-Z lauded Bad Bunny's contributions to Puerto Rico, calling his work "truly inspiring," and the halftime production will be co-executive produced by Roc Nation and Emmy-winning producer Jesse Collins, with Hamish Hamilton set to direct. Bad Bunny has become one of the world's most streamed artists with Spanish-language albums such as Un Verano Sin Ti, and he enters the upcoming Latin Grammys as the leading nominee with 12 nominations. His résumé also includes three Grammys, 12 Latin Grammys, film roles in titles such as "Bullet Train," and collaborations with major fashion houses. The announcement places Bad Bunny in a line of recent high-profile halftime acts and sets expectations for a culturally resonant performance on Feb. 8, 2026; last year's show, headlined by Kendrick Lamar with guest SZA, set a viewership record of 133.5 million viewers. With producers, a distinct visual nod to Puerto Rican history, and the artist's continuing commercial momentum, the 2026 halftime show is being framed as both an entertainment centerpiece for the Super Bowl and a milestone moment for Latin music on a global stage.