Banijay Group CEO on How AI, Rise of Creators Drove All3Media Deal: “More Scale, More IP, More Growth”
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François Riahi and CFO Sophie Kurinckx-Leclerc also told a conference call about strengthening English-language content.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment “More scale, more IP, more growth.” And more exposure to the creator economy and “true creative firepower.” That’s how François Riahi, the CEO of Banijay Group, the parent company of French production giant Banijay , the largest independent TV producer ( Peaky Blinders , Black Mirror , Big Brother , MasterChef , Survivor ), on Wednesday explained the rationale for the producer’s planned merger with U.K. production powerhouse All3Media ( The Traitors , Squid Game: The Challenge , Race Across the World , The Tourist , 1917 ). The deal with an enterprise value of $8 billion, unveiled late Tuesday Europe time and set to create a production industry juggernaut, will also boost Banijay’s exposure to English-language content, CFO Sophie Kurinckx-Leclerc highlighted during a conference call, along with touting the opportunity for cost synergies. Related Stories Business Why Jeff Zucker Is Bullish About an $8 Billion Megadeal to Create a TV Production Giant Business It's a Megadeal: Banijay, All3Media to Merge, Creating New Indie Production Giant Each company will own a 50 percent stake in the combined firm. Banijay CEO Marco Bassetti will become the CEO of the merged firm. All3Media, owned by the Jeff Zucker and Gerry Cardinale-led venture firm RedBird IMI, is led by CEO Jane Turton. Zucker will serve as chairman of the board of the merged company. The companies expect the deal to close in the fall. The deal brings together a range of production firms. Banijay’s banners include the likes of Kudos, Tiger Aspect and Shine TV. All3Media’s production brands include the likes of Lion Television, Objective Media Group, and Silverback Films. The companies expect cost synergies from the deal to amount to €50 million, or $58 million in today’s currency exch...
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