Banijay’s Marco Bassetti and Jeff Zucker on the Surprise All3Media Merger That Puts ‘The Traitors,’ ‘MasterChef’ and ‘Peaky Blinders’ Under the Same Roof

Mar 3, 2026 4:07pm PT Banijay’s Marco Bassetti and Jeff Zucker on the Surprise All3Media Merger That Puts ‘The Traitors,’ ‘MasterChef’ and ‘Peaky Blinders’ Under the Same Roof Deal will create 'the world's largest independent media content company with global scale and world-class IP,' Zucker says in Q&A By Cynthia Littleton Plus Icon Cynthia Littleton Business Editor @Variety_Cynthia Latest LISTEN: It’s HBO: What Will the Paramount-Warner Bros. Discovery Merger Mean for TV’s Premium Pioneer? 4 hours ago LISTEN: ‘Scream 7’ Turns Up Volume at Box Office; Business and Politics Collide in WB Discovery Saga 1 day ago Scott Stuber on Hollywood’s ‘Emotional’ Response to Paramount-Warner Bros. Discovery Merger, Predicts Entrepreneurial Boom 1 day ago See All Jeff Zucker and Marco Bassetti had their eyes on the same prize two years ago. Now they get to run it together. Zucker’s RedBird IMI and Banijay have struck a deal valued at $8 billion to merge All3Media with Banijay, which is headed by Bassetti as CEO. The transaction will bring together All3Media shows and formats such as “The Traitors” and “Undercover Boss” with Banijay’s vast library of global series that ranges from “Big Brother” and “MasterChef” to “Peaky Blinders” and “Black Mirror.” Related Stories Stellan Skarsgård on His First Oscar Nomination, Working With Robin Williams and Lars von Trier and Why AI Isn't the Real Threat