BFI awards £350,000 to Goldsmiths University for AI research
Research program titled ACES: AI, Carbon, Equity, Skills
Project will explore workforce impacts of AI and convergent technologies
Program will develop workshops and resources for equitable technology adoption
Focus on environmental sustainability, equity, diversity, and inclusion
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The British Film Institute's (BFI) Innovation Challenge Fund has awarded £350,000 to Goldsmiths, University of London, to complete a research program exploring the workforce impacts of artificial intelligence in the creative industries. The project, titled ACES: AI, Carbon, Equity, Skills, will investigate how convergent technologies affect environmental sustainability, equity, diversity, and inclusion across film, television, and digital entertainment production sectors in the UK. This significant funding comes amid growing concerns about the rapid integration of AI technologies in creative industries and their potential workforce implications. The ACES project represents a proactive approach by the BFI to address these challenges while promoting responsible technology adoption. With this support, Goldsmiths will develop a comprehensive UK-wide program of workshops and collaborative initiatives designed to co-create new toolkits, resources, and educational programs that ensure technology implementation in creative production maintains high standards of equity, inclusivity, and environmental responsibility.
🏷️ Themes
AI Research, Cultural Industry Innovation, Sustainable Technology
# Artificial Intelligence (AI)
**Artificial Intelligence (AI)** is a specialized field of computer science dedicated to the development and study of computational systems capable of performing tasks typically associated with human intelligence. These tasks include learning, reasoning, problem-solvi...
Goldsmiths, University of London, formerly Goldsmiths College, University of London, is a constituent research university of the University of London. It was originally founded in 1891 as The Goldsmiths' Technical and Recreative Institute by the Worshipful Company of Goldsmiths in New Cross, London....
EXCLUSIVE: The BFI ’s Innovation Challenge Fund has awarded £350,000 to Goldsmiths, University of London, to complete a research programme tasked with exploring the workforce impacts of AI. The project is titled ACES: AI, Carbon, Equity, Skills, and, alongside the impacts of AI, will explore how convergent technologies will impact environmental sustainability, equity, diversity, and inclusion in the industry. With funding, ACES will plan to support a UK-wide programme of workshops and co-design new toolkits, resources, and programmes to ensure that technology adoption in the production of film, TV, and digital entertainment is equitable, inclusive, and environmentally responsible. Related Stories News UK Cinema Admissions Tumble 30% Below Pre-Covid Levels
