Bilibili stock rises over 4% after swing to profit on advertising revenue surge
📌 Key Takeaways
- Based on the headline provided, here are the key points:
- **Bilibili Stock Performance**: Shares of Bilibili rose more than 4% following the company's earnings report.
- **Profitability Milestone**: The company swung to a profit, indicating a positive shift from previous losses.
- **Revenue Driver**: The profit was driven by a significant surge in advertising revenue.
- **Market Implication**: The stock movement reflects investor optimism about Bilibili's improved financial health and growth in its ad business.
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try{ var _=i o; . if(!_||_&&typeof _==="object"&&_.expiry Oil prices add to gains as Middle East war escalates; supply fears mount Futures lower, oil rises amid Iran conflict - what’s moving markets Dollar resumes its advance as Middle East conflict drags on Iran conflict latest: Hegseth says Iran conflict has "only just begun" (South Africa Philippines Nigeria) Bilibili stock rises over 4% after swing to profit on advertising revenue surge By Editor Rachael Rajan Earnings Editor Rachael Rajan Published 03/05/2026, 05:25 AM Bilibili stock rises over 4% after swing to profit on advertising revenue surge 0 BILI 3.46% SHANGHAI - Bilibili Inc. (NASDAQ:BILI) reported its first full year of profitability for fiscal 2025, with total net revenues of RMB30.35 billion ($4.34 billion), up 13% YoY, as advertising revenues surged 23% to RMB10.06 billion ($1.44 billion). The company posted adjusted net profit of RMB2.59 billion ($370.0 million), compared with an adjusted net loss of RMB39.0 million in 2024. For the fourth quarter, total net revenues reached RMB8.32 billion ($1.19 billion), an 8% increase YoY. Advertising revenues jumped 27% YoY to RMB3.04 billion ($435.0 million), while value-added services revenues rose 6% to RMB3.26 billion ($466.4 million). Mobile games revenues declined 14% to RMB1.54 billion ($220.3 million), primarily due to difficult comparisons following the prior-year launch of San Guo: Mou Ding Tian Xia. Shares of the company rose 4.18% in pre-market trading following the results. Fourth quarter adjusted net profit reached RMB878.4 million ($125.6 million), up 94% YoY, with adjusted net profit margin improving to 10.6% from 5.8% in the same period of 2024. Gross profit margin expanded to 37.0% from 36.1% YoY. "2025 was a landmark year for Bilibili , marked by resurgent community growth and our first full year of GAAP profitability," said Rui Chen, Chairman and Chief Executive Officer. "Our user metrics strengthened across the board, highlighted by four ...
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