Buffalo Wild Wings sued over boneless wings: "false and deceptive marketing"
#Buffalo Wild Wings #boneless wings lawsuit #deceptive marketing #class-action lawsuit #chicken breast #food labeling #false advertising #consumer rights
📌 Key Takeaways
- Chicago man files class-action lawsuit against Buffalo Wild Wings over boneless wings marketing
- Buffalo Wild Wings responded with sarcastic tweet acknowledging the misnomer
- Plaintiff claims boneless wings are actually chicken breast meat, not deboned wings
- Lawsuit references similar 2020 criticism from Nebraska man
📖 Full Retelling
Chicago resident Aimen Halim filed a class-action lawsuit against Buffalo Wild Wings on Friday, March 10, 2023, alleging the popular chain engages in 'false and deceptive marketing' by calling their boneless chicken wings 'wings' when they are actually made from chicken breast meat rather than deboned chicken wings. In response to the legal action, Buffalo Wild Wings took to Twitter with a seemingly sarcastic message acknowledging the misnomer: 'It's true. Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo.' The tweet, posted on Monday, March 13, 2023, has since gone viral as the restaurant appears to embrace the absurdity of its naming conventions. Halim's lawsuit, which seeks class-action status, argues that the chain knowingly misleads consumers by marketing chicken breast pieces as 'boneless wings' rather than what they essentially are—glorified chicken nuggets. The complaint states, 'Unbeknownst to Plaintiff and other consumers, the Products are not wings at all, but instead, slices of chicken breast meat deep-fried like wings.' Had Halim known the products were not actual chicken wings, he claims he either would not have purchased them or would have paid less for them.
🏷️ Themes
False Advertising, Food Marketing, Consumer Protection
📚 Related People & Topics
Buffalo Wild Wings
American sports bar and restaurant chain
Buffalo Wild Wings (originally Buffalo Wild Wings & Weck, and nicknamed BW3, or BDubs or BWW) is an American casual dining restaurant and sports bar franchise specializing in chicken wings. As of March 2025, there are over 1,300 locations across all 50 U.S. states. The company is operated out of San...
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Original Source
U.S. Buffalo Wild Wings sued over boneless wings: "false and deceptive marketing," man claims By C Mandler March 14, 2023 / 3:18 PM EDT / CBS News Add CBS News on Google Buffalo Wild Wings may not use actual wing meat for its boneless chicken wings, but it apparently likes to work with a dash of sarcasm. The popular fast food chain seemed to turn to Twitter to respond to a class-action lawsuit filed by a Chicago man on Friday, alleging that their boneless chicken wings constitute "false and deceptive marketing" because they are not actually a deboned chicken wing. "It's true. Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo," Buffalo Wild Wings tweeted on Monday. The plaintiff, Aimen Halim, alleges that Buffalo Wild Wings knowingly misleads its customers by marketing their boneless wings as wings, rather than as glorified chicken nuggets, and says that had he known the products were not actual chicken wings, he either might not have purchased them, or would have paid less. "Unbeknownst to Plaintiff and other consumers, the Products are not wings at all, but instead, slices of chicken breast meat deep-fried like wings," reads the suit. "Indeed, the Products are more akin, in composition, to a chicken nugget rather than a chicken wing." The suit also includes a photo of a Buffalo Wild Wings restaurant menu, where the "boneless" wing subcategory is found on a larger "wings" menu that also includes other non-wing options such as "cauliflower." "Traditional" wings and "tenders" can also be found on the menu. Halim's suit references a Nebraska man who made a speech to his city council in 2020 about boneless wings, saying, "Nothing about boneless chicken wings actually come from the wing of a chicken. We would be disgusted if a butcher was mislabeling their cuts of meats but then we go around pretending as though the breast of the chicken is its wing." The suit alleges that following the speech, Buffalo Wild Win...
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