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California Dreamin’: NBC Kicks Off 2028 L.A. Olympics Marketing Campaign With Kate Hudson (Exclusive)
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California Dreamin’: NBC Kicks Off 2028 L.A. Olympics Marketing Campaign With Kate Hudson (Exclusive)

#NBCUniversal #2028 Olympics #Kate Hudson #Los Angeles #Olympic Marketing #California Dreamin' #LA28 Logo #Celebrity Campaigns

📌 Key Takeaways

  • NBCUniversal launched a marketing campaign for the 2028 Los Angeles Olympics featuring Kate Hudson
  • The promotional film 'LA28 Dreamin'' debuted during Milan-Cortina closing ceremonies
  • The campaign showcases Los Angeles landmarks and features Olympic hopefuls
  • NBC is optimistic about strong ratings for the 2028 games due to U.S. location and new sports

📖 Full Retelling

NBCUniversal officially kicked off its marketing campaign for the 2028 Summer Olympics in Los Angeles during the closing ceremonies of the Milan-Cortina Winter Games, debuting a two-minute film starring Kate Hudson and Olympic athletes set to The Mamas & The Papas' 'California Dreamin'.' The promotional spot, titled 'LA28 Dreamin,' showcases various Los Angeles landmarks including Downtown L.A., Venice Beach, the 6th Street Bridge, and the Los Angeles Memorial Coliseum. The film concludes with NBC's LA28 logo, which replaces the letter 'A' with the iconic peacock logo, and features 28 Los Angeles institutions sharing the content on social media to amplify its reach across the city. NBCUniversal has a history of using high-profile celebrities to generate excitement for Olympic coverage, having deployed stars like Snoop Dogg and Stanley Tucci for the Milan-Cortina Games, and Matt Damon and Ariana Grande for promotional content. The network is particularly optimistic about the 2028 Los Angeles Olympics, anticipating strong ratings due to the U.S. venue and the inclusion of popular sports like baseball, softball, flag football, and squash, with the squash competition taking place at Universal Studios Hollywood.

🏷️ Themes

Olympic Marketing, Celebrity Endorsements, Los Angeles Culture

📚 Related People & Topics

NBCUniversal

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American media and entertainment conglomerate

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Los Angeles

Los Angeles

Most populous city in California, U.S.

Los Angeles (often referred to by its initials, LA) is the most populous city in the U.S. state of California, and the commercial, financial, and cultural center of Southern California. With an estimated 3.88 million residents within the city limits as of 2024, it is the second-most populous city in...

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Kate Hudson

Kate Hudson

American actress and singer (born 1979)

Kate Garry Hudson (born April 19, 1979) is an American actress and singer-songwriter. Born to singer Bill Hudson and actress Goldie Hawn, Hudson made her film debut in the 1998 drama Desert Blue, which was followed by supporting roles in several films. She rose to prominence with her portrayal of Pe...

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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment As the 2026 Winter Olympics come to an end Sunday, NBCUniversal is officially kicking off its marketing campaign for the 2028 Summer Games in Los Angeles. During the closing ceremonies of the Milan-Cortina games, NBC debuted a two-minute film, starring Kate Hudson and a flurry of summer Olympics stars, set to the tune of The Mamas & The Papas’ 1966 classic “California Dreamin'” and ending with NBC’s LA28 logo, which replaces the “A” with the iconic peacock logo. The spot, titled “LA28 Dreamin’,” tees up the next games, which some inside NBCU are betting on being a massive ratings draw, given the U.S. setting, and the addition of sports like baseball, softball, flag football and squash. It was filmed across the city, from Downtown L.A. to Venice Beach, the 6th Street Bridge and the Los Angeles Memorial Coliseum. Related Stories TV Peacock's Super Bowl Launch of 'The Burbs' Is Paying Off Handsomely TV TV Ratings: Olympics, Nancy Guthrie Case Push 'Today' to Morning Show Lead NBC has also lined up 28 L.A. institutions to share the spot on social media, including the Griffith Observatory, the Hollywood Walk of Fame, SoFi Stadium and Universal Studios Hollywood. “As the world gathers in Milan to close one Olympic chapter, LA28 Dreamin’ opens the door to what’s next,” says Jenny Storms, NBCUniversal’s CMO for television & streaming. “With LA28 Dreamin’, we wanted to create a moment that feels both iconic and forward‑looking. Kate Hudson brings a deeply personal connection to Los Angeles, and together with the athletes and the music, it sets the tone for the next Olympic chapter — one rooted in culture, creativity, and possibility. With Kate Hudson at its center, this piece captures the spirit and unmistakable energy of Los Angeles — a love letter...
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