Cannes Marché Sets First Creator Economy Summit, “Largest Virtual Production Stage” at a Film Market
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The AI for Talent Summit returns for its second year, as Marché du Film executive director Guillaume Esmiol targets "innovation that serves both artistic creativity and the growth of the industry."
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The Cannes Film Festival’s market is gearing up for its 2026 edition, running May 12-20, with innovations and superlatives designed to “reaffirm” the Marché du Film’s position as “the premier hub where creativity, technology and the film industry converge,” organizers said on Thursday. Among this year’s offerings is the market’s first-ever Creator Economy Summit and what the Marché described as “the largest VP stage ever presented at a film market.” Returning this year are the Immersive Competition and Market and, for its second edition, the AI for Talent Summit. Plus, the market is touting a new online experience by Cinando. Related Stories Music K-pop Stars ATEEZ on Touring, Fan Favorite Song "NASA" and Where They're Finding Inspiration News While British Adults Are Less Active on Social Media, More Than Half Now Rely on AI Tools “We advocate innovation that serves both artistic creativity and the growth of the industry as a whole,” said Marché du Film executive director Guillaume Esmiol . “At the Marché, we are dedicated to supporting and driving innovation, from technological advances that have continuously reshaped how films are conceived, produced, and distributed, to a broader mindset that reimagines business models, partnerships, and relationships.” Here is a look at what the Marché du Film in Cannes will feature this year. Village Innovation returns with XL virtual production demo stage “Following last year’s successful debut, the Village Innovation returns to the Pantiero side of the Village International , serving again as the main hub for Cannes Next, the Marché du Film’s innovation-focused program,” organizers highlighted. Included are hands-on virtual production demonstrations on the largest virtual production stage ever prese...
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