Chanel Tops the Oscars Red Carpet Power Rankings, Thanks to Teyana Taylor, Jessie Buckley and Nicole Kidman
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TV ratings for the ceremony itself were unusually low, but interest in the fashion — as measured by social media engagement — has never been higher.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Ratings for Oscars 2026 may have experienced a dip from previous years — though you’d never know it from the earned engagement resulting from Sunday’s red carpet at the Dolby Theatre at Ovation Hollywood. Social media chatter, style stories and other coverage of the fashion , watch and jewelry brands worn by stars at this year’s Academy Awards resulted in the highest numbers ever seen for one event at this or any other awards season: a total of $225.84 million. That’s a marked increase from the 2025 Oscars, which earned $173.07 million in Media Impact Value across the top-five categories: fashion brands, top-five women and top-five men, jewelry and watches, and accessories. A difference of almost $52.8 million is no small change; it’s also proof that a well-considered combination of star and brand will capture a healthy amount of attention. (Of course, these figures do come with a caveat: May’s Met Gala is not included in the awards season and typically far outpaces the Power Rankings numbers for any awards show, as the 2025 results demonstrate .) Related Stories TV Shonda Rhimes Defends TV Star Eric Dane's Oscars In Memoriam Omission Movies Zendaya Watched All of the 'Twilight' Movies For the First Time Before Working With Robert Pattinson on 'The Drama': "I Enjoyed Myself" For three years The Hollywood Reporter has been partnering exclusively with data firm Launchmetrics to produce the annual Red Carpet Power Rankings , which measure earned engagement of the awards season’s five major broadcast events between January and March — Critics Choice Awards, Golden Globe Awards, Grammy Awards, Actor Awards (formerly the SAG Awards), and the Academy Awards — plus the Met Gala, set this year for Monday, May 4. Recognized as the industry standard f...
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