Citizens reiterates Roku stock rating on OEM partnerships, TV strategy
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try{ var _=i o; . if(!_||_&&typeof _==="object"&&_.expiry Gold prices soar as Middle East conflict spurs safe haven demand Oil prices surge after U.S.-Israel strikes on Iran; crude around $80/bbl likely Dollar surges on Middle East conflict; euro, sterling retreat Futures drop, oil spikes amid widening Mideast conflict - what’s moving markets FLASH SALE (South Africa Philippines Nigeria) FLASH SALE Citizens reiterates Roku stock rating on OEM partnerships, TV strategy By Investing.com Analyst Ratings Published 03/02/2026, 06:17 AM Citizens reiterates Roku stock rating on OEM partnerships, TV strategy 0 ROKU 5.29% Investing.com - Citizens maintained its Market Outperform rating and $160.00 price target on Roku Inc. (NASDAQ:ROKU) shares.The stock currently trades at $98.41, showing a strong 16.57% gain over the past week. According to InvestingPro analysis, Roku appears undervalued based on its Fair Value assessment. InvestingPro Tips highlight that the company is trading at a low P/E ratio relative to near-term earnings growth, with analysts predicting profitability this year—among 12+ additional tips available to subscribers. The firm noted Roku recently renewed agreements with major OEM partners TCL and Hisense and continues to see traction with its first-party Roku-branded TVs, which should help offset some of the headwinds from the onn transition at Walmart. Roku also launched a new low-cost Roku-made TV with Target called Hiro, demonstrating its ability to shift channel partnerships and support distribution at the value end of the market. Roku’s share increased across all channels except Walmart in February, reinforcing the firm’s belief that its diversified strategy enables it to strategically reallocate spend and maintain distribution. Citizens acknowledged the risk from Walmart’s increased merchandising of Vizio, noting Walmart accounts for approximately 37% of U.S. TV sales according to Grand View Research. The firm said it believes Roku retains multiple lev...
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