Coca-Cola Hopes Beverages Make Splash in ‘Devil Wears Prada 2’
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Coca-Cola is serving up Diet Coke and SmartWater in what has become an unusual place for the company in recent years: a big Hollywood film. The beverage giant’s many products often appear in movies and TV shows, but not usually as the result of a promotional arrangement. On May 1, however, both beverages will be […]
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Mar 17, 2026 6:00am PT Coca-Cola Hopes Beverages Make Splash in ‘Devil Wears Prada 2’ By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Debra OConnell Rises to Chairman of U.S. Entertainment TV for Disney as Creative Chief Dana Walden Unveils Her Executive Team 16 hours ago The Associated Press, With Long Ties to Print, Ramps Up Live-Streamed Video Shows 22 hours ago Nielsen Will Delay March ‘Gauge’ Report After Streamers Fret Over Audience Declines 4 days ago See All Coca-Cola is serving up Diet Coke and SmartWater in what has become an unusual place for the company in recent years: a big Hollywood film. The beverage giant’s many products often appear in movies and TV shows, but not usually as the result of a promotional arrangement. On May 1, however, both beverages will be easily spotted in “ The Devil Wears Prada 2 ,” part of an alliance struck between Coca-Cola and Walt Disney Co., which have a decades-old agreement that allows them to discuss potential sponsorships. Other marketers have also honed in on the film; Unilever’s TreSemme also has a tie-in with the property. Related Stories Jimmy Kimmel on How the Oscars Are Held in a Mall: 'Last Night, Barbra Streisand Was This Close to a Hot Topic Store'
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