Dallas Cowboys Will Play in 1st Game in Rio de Janeiro, NFL Announces

The National Football League (NFL) announced on Wednesday that the Dallas Cowboys will play the league's first game in Rio de Janeiro during the 2026 NFL season, marking a significant expansion of the American football league's international footprint. The historic matchup represents the NFL's continued efforts to grow its global audience and establish a stronger presence in international markets. The Cowboys, one of the NFL's most valuable franchises with a massive global fanbase, were selected as the team to represent the league in Brazil due to their widespread recognition and marketability. This announcement follows a series of successful international games previously hosted by the NFL in London, Mexico City, and other global venues, as the league continues to pursue its strategy of global sports market expansion.