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‘Dead Lover’ Smelled an Opportunity to Get Audiences Into Theaters with ‘Stink-O-Vision’
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‘Dead Lover’ Smelled an Opportunity to Get Audiences Into Theaters with ‘Stink-O-Vision’

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Director and star Grace Glowicki talks about her midnight movie and how some scratch-and-sniff cards are more than just a gimmick.

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Newsletters Open Menu Close Open Search Close Read Next: ‘Outcome’ Trailer: Keanu Reeves Tries to Right His Wrongs in Jonah Hill’s Dark Comedy Newsletters Close Open Menu Close Open Search Search for: Search for: Close Menu Follow Us Facebook X Instagram Pinterest YouTube Alerts & Newsletters Email address to subscribe to newsletter. Subscribe By providing your information, you agree to our Terms of Use and our Privacy Policy . We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. IndieWire is a part of Penske Media Corporation. © 2026 IndieWire Media, LLC. All Rights Reserved. Scratch n' You get the idea ‘Dead Lover’ Smelled an Opportunity to Get Audiences Into Theaters with ‘Stink-O-Vision’ Director and star Grace Glowicki talks about her midnight movie and how some scratch-and-sniff cards are more than just a gimmick. By Brian Welk Brian Welk More stories by Brian ‘Reminders of Him’ Will Be a Good First Test of Universal’s Longer Windowing Strategy Read more First-Ever Oscar Winner for Best Casting Cassandra Kulukundis Talks Making 10 Movies with Paul Thomas Anderson Read more Blumhouse Television Wants to Be the Face of Horror TV Without Relying on Monsters and Slashers Read more March 17, 2026 1:00 pm Share Share on Facebook Post Google Preferred Share on LinkedIn Show more sharing options Share to Flipboard Submit to Reddit Pin it Post to Tumblr Email Print This Page Share on WhatsApp “ Dead Lover ” director Grace Glowicki spent her film ‘s premiere at TIFF with her sweater pulled up halfway over her face. During the fall festival, she was pregnant, and anyone who has been pregnant will tell you that extreme smells just do not agree with you. And that was a problem, considering TIFF marked the first time that the film was being shown in something she and her distributor had dubbed “Stink-O-Vision.” For those who have seen “Dead...
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