Eli Lilly Links to ESPN’s Pat Summitt Reunion Special, Seeking New Ways to Tell Medical Stories
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Eli Lilly & Co. hopes its sponsorship of an event tied to the heroic coach Pat Summitt will do just as much for the company as the many commercials it runs each year. When “Celebrating Pat Summitt: Live Reunion Special,” airs on ESPN2 on Sunday, March 29 at 7:00 p.m. eastern, viewers will be told […]
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Mar 29, 2026 9:11am PT Eli Lilly Links to ESPN’s Pat Summitt Reunion Special, Seeking New Ways to Tell Medical Stories By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Peter Alexander to Exit NBC News After Juggling White House, Weekend Duties for Years 1 day ago Savannah Guthrie Set to Speak Out on Mother’s Abduction in Two-Part ‘Today’ Interview With Hoda Kotb 4 days ago ‘Morning Joe’ Duo Will Stick With MS NOW Through 2029 4 days ago See All Eli Lilly & Co. hopes its sponsorship of an event tied to the heroic coach Pat Summitt will do just as much for the company as the many commercials it runs each year. When “Celebrating Pat Summitt: Live Reunion Special,” airs on ESPN2 on Sunday, March 29 at 7:00 p.m. eastern, viewers will be told the program is sponsored by the pharmaceutical giant, which is eager to support programing that features real-life examples of people working their way through specific medical challenges, says Lina Polimeni, senior vice president and chief consumer marketing officer of Eli Lilly & Co., during a recent interview. Related Stories Kim Novak Says Sydney Sweeney Is 'Totally Wrong to Play Me' in Upcoming Film About Romance With Sammy Davis Jr.: 'I Would Never Have Approved'
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