EPAM expands AI-native agency Empathy Lab to North America

Global IT services provider EPAM Systems announced on June 15, 2023, the expansion of its AI-native agency Empathy Lab into North American markets to capitalize on the region's growing demand for artificial intelligence solutions and digital transformation services. The expansion represents a strategic move by EPAM to strengthen its foothold in one of the world's most competitive technology markets while addressing the increasing need for AI-driven business solutions across industries. Empathy Lab, which has established itself as a leader in developing AI-powered customer experience and digital transformation strategies, will now extend its specialized services to clients in the United States, Canada, and Mexico. The agency's expertise in combining cutting-edge AI technologies with human-centered design principles positions it uniquely to help North American businesses navigate the complexities of digital adoption and innovation. EPAM's investment in expanding Empathy Lab's operations underscores the company's commitment to becoming a dominant force in the AI services sector, particularly as organizations across North America accelerate their digital transformation initiatives in the wake of rapid technological advancements and changing market expectations.