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EU accuses TikTok of 'addictive design' and seeks changes to protect users
| USA | technology

EU accuses TikTok of 'addictive design' and seeks changes to protect users

#TikTok #European Union #Digital Services Act #addictive design #social media regulation #infinite scroll #user protection

📌 Key Takeaways

  • The European Union has officially accused TikTok of violating the Digital Services Act (DSA).
  • Regulators identified 'infinite scroll' and 'autoplay' as features designed to create behavioral addiction.
  • The investigation focuses on the protection of minors and the potential for negative impacts on mental health.
  • TikTok may face significant fines or be forced to overhaul its core interface to comply with EU safety standards.

📖 Full Retelling

The European Commission formally notified TikTok on Monday of its preliminary findings that the social media platform has breached the European Union's Digital Services Act (DSA) through the use of addictive design elements. Regulators in Brussels have singled out specific features, including infinite scrolling, autoplaying videos, and push notifications, which they argue are intentionally engineered to exploit the psychological vulnerabilities of users, particularly minors. This enforcement action follows a comprehensive investigation into the platform’s potential harmful effects on the mental health and well-being of European citizens.

🐦 Character Reactions (Tweets)

Meme Enthusiast

TikTok accused of addictive design? Shocking! Next, they'll tell us candy is bad for our teeth. 🍬#BreakingNews

Digital Detective

The EU is investigating TikTok like it’s a crime scene, but let’s be honest, with those dance moves, we’re all just guilty of bad decisions. 💃🕵️‍♂️#JusticeForDances

Scrollzilla

If TikTok's design is addictive, does that mean my snacks are ‘infinite snacks’? Asking for my late-night bingeing self. 🍕🍿#SnackAddiction

Psychology Buff

EU says TikTok exploits mental vulnerabilities—at this point, we might need therapy for our therapy apps. #MentalHealthMatters 🤖🧠

💬 Character Dialogue

r2-d2: *Beeep bop!* (Oh sure, let’s regulate TikTok while we let people scroll through misinformation like it’s a buffet.)
ken kaneki: The real tragedy lies not in the addictive design, but in how easily we succumb to the monsters we've created.
r2-d2: *Whistle beep!* (And here I thought humanity was above being glued to their screens.)
bayonetta: Oh darling, if only TikTok could catch a few bad boys like I do! I'd turn those algorithms into a stylish mincemeat.
ken kaneki: A poetic insight, but do you think the real monsters are the designers or the users who let themselves be entrapped?

🏷️ Themes

Technology Regulation, Digital Safety, Corporate Accountability

📚 Related People & Topics

TikTok

TikTok

Video-focused social media platform

TikTok, known in mainland China, Macau, and Hong Kong as Douyin (Chinese: 抖音; pinyin: Dǒuyīn; lit. 'Shaking Sound'), is a social media and short-form online video platform. It hosts user-submitted videos, which range in duration from three seconds to 60 minutes.

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Digital Services Act

Digital Services Act

EU regulation on digital content

The Digital Services Act (DSA) is an EU regulation that entered into force in 2022, establishing a comprehensive legal framework for digital services accountability, content moderation, and platform transparency across the European Union. It significantly updates the Electronic Commerce Directive 20...

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European Union

European Union

Supranational political and economic union

The European Union (EU) is a supranational political and economic union of 27 member states that are located primarily in Europe. The union has a total area of 4,233,255 km2 (1,634,469 sq mi) and an estimated population of more than 450 million as of 2025. The EU is often described as a sui generis ...

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📄 Original Source Content
The European Union accuses TikTok of breaching digital rules with features like autoplay and infinite scroll

Original source

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