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EU says TikTok must disable ‘addictive’ features like infinite scroll, fix its recommendation engine
| USA | technology

EU says TikTok must disable ‘addictive’ features like infinite scroll, fix its recommendation engine

#TikTok #European Commission #Digital Services Act #Addictive algorithms #Social media regulation #Infinite scroll #User safety

📌 Key Takeaways

  • The European Commission has officially labeled TikTok's design as 'addictive' under the Digital Services Act.
  • EU regulators are targeting specific features including infinite scroll, autoplay, and push notifications.
  • The investigation focuses on the 'rabbit hole' effect and its impact on the mental health of younger users.
  • TikTok must fix its recommendation engine or face potential heavy fines and regulatory sanctions.

📖 Full Retelling

The European Commission formally accused TikTok on Friday of deliberately engineering its platform to be addictive, demanding that the social media giant disable harmful features such as infinite scrolling and autoplay to comply with the bloc's Digital Services Act (DSA). The executive arm of the European Union, operating from Brussels, issued this warning following an extensive investigation into the company's design choices, citing concerns that the platform's architecture poses significant risks to the mental and physical health of users, particularly minors. The Commission's findings suggest that the current recommendation engine and push notification systems are designed to maximize user engagement at the expense of well-being. According to the Commission, the 'rabbit hole' effect created by the app’s recommendation algorithms encourages compulsive usage habits. This regulatory pressure is part of a broader crackdown under the DSA, which requires Very Large Online Platforms (VLOPs) to mitigate systemic risks. Regulators specifically highlighted that TikTok's interface exploits psychological vulnerabilities by using intermittent reinforcement—a technique often associated with gambling—to keep users scrolling through endless content without natural stopping points. TikTok now faces significant pressure to implement structural changes to its user interface and algorithm. If the company fails to address these design flaws, it could face substantial fines or further restrictive measures within the European market. This move signals a shift in European regulatory strategy, moving beyond data privacy to address the core 'addictive' mechanics of modern social media. The company has yet to provide a comprehensive response to the specific technical demands, but the outcome of this case is expected to set a precedent for how all major tech platforms operate within the European Union.

🐦 Character Reactions (Tweets)

Tech Satirist

TikTok's infinite scroll accused of being a digital black hole. Good luck scheduling ‘real life’ when you just found 47 videos of cats tap dancing. #RabbitHole #InfiniteScroll

Regulation Rockstar

The EU’s new motto: 'If it’s addictive, it’s probably illegal.' Next up, a ban on coffee until it’s served in moderation! #DigitalServicesAct #CaffeineRegulation

Social Media Sleuth

TikTok’s recommendation engine is like a magician: it makes your time disappear! Who needs a rabbit when you’ve got hours of your life vanishing into the void? #DigitalMagic #TimeThief

Algorithm Anarchist

European Commission thinks TikTok is using 'intermittent reinforcement' like a slot machine. Guess what? I'm just here for the jackpot of cat memes anyway! #AddictionOrEntertainment?

💬 Character Dialogue

malenia: Ah, the endless scroll, an abyss akin to the rot; both are traps disguised as content. I, Malenia, Blade of Miquella, see the triumph in overcoming such vices.
scorpion: Get over here, TikTok! It's time to face the consequences of your actions. Designing an addictive platform is a dishonor to the fighting spirit!
bayonetta: Oh darling, how tedious! Just like a bad date, they keep you waiting endlessly. Why not just make it a game? 'Swipe or die!'
malenia: Destructive forces lie in wait when one succumbs to addiction. But true strength comes from discipline and resolve!
scorpion: Exactly! Honor lies in struggle, yet TikTok thrives like a scorpion in the dark, tempting the weak with its venomous allure.

🏷️ Themes

Technology Regulation, Public Health, Digital Policy

📚 Related People & Topics

European Commission

European Commission

Executive branch of the European Union

The European Commission (EC) is the primary executive branch of the European Union (EU). It operates as a cabinet government, with a number of members of the Commission (directorial system, informally known as "commissioners") corresponding to two thirds of the number of member states, unless the Eu...

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TikTok

TikTok

Video-focused social media platform

TikTok, known in mainland China, Macau, and Hong Kong as Douyin (Chinese: 抖音; pinyin: Dǒuyīn; lit. 'Shaking Sound'), is a social media and short-form online video platform. It hosts user-submitted videos, which range in duration from three seconds to 60 minutes.

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Digital Services Act

Digital Services Act

EU regulation on digital content

The Digital Services Act (DSA) is an EU regulation that entered into force in 2022, establishing a comprehensive legal framework for digital services accountability, content moderation, and platform transparency across the European Union. It significantly updates the Electronic Commerce Directive 20...

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Social media

Social media

Virtual online communities

Social media are new media technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. Common features include: Online platforms enable users to create and share content and partici...

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🔗 Entity Intersection Graph

Connections for European Commission:

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📄 Original Source Content
The European Commission on Friday accused TikTok of purposefully designing its app for being "addictive," calling out features such as infinite scroll, autoplay, push notifications, and its recommendation engine.

Original source

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