Everything you need to know about Apple's 'big week' of product launches
📖 Full Retelling
Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level Macbook Neo, updated iPad Air models, refreshed monitors and higher-end chipsets
Entity Intersection Graph
No entity connections available yet for this article.
Original Source
Everything you need to know about Apple's 'big week' of product launches Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level Macbook Neo, updated iPad Air models, refreshed monitors and higher-end chipsets By SHAWN CHEN AP technology writer March 4, 2026, 11:41 AM NEW YORK -- Apple CEO Tim Cook promised a "big week" of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level Macbook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which was on display at hands-on media events held Wednesday in New York, London and Shanghai. The tech titan recently saw its quarterly earnings rise to a new record, thanks to strong sales of its iPhone 17 models, even though the company still hasn’t delivered on its 2024 promise to smarten up its Siri assistance with AI. Perhaps looking to capitalize on this sales momentum, Apple started the week off announcing the latest entry in its more budget-friendly phone lineup, the iPhone 17e, and its announcement frenzy with the introduction of the Macbook Neo, an entry-level laptop that represents the company's most aggressive attempt at moving into the affordable laptop market. Everything announced will be available for preorder starting Wednesday. So if you need more information before you start shopping, here's the skinny: This updated version of iPhone targeting budget-conscious shoppers will include the same A19 chip as the one powering the base iPhone 17 and offers double the standard storage space (256GB) as the previous 16e model (128GB). The camera has been updated to a 48 megapixel system and its C1X modem promises faster cellular speeds. As for display, the 17e clocks in with a slightly smaller screen compared with the base 17 model, has a slightly lower refresh rate and may be a little dimmer to the human eye, but you're still getting the super retina display us...
Read full article at source