GE Profile Smart Grind and Brew Review: Just the Basics

Pete Cottell Gear Mar 23, 2026 5:35 AM Review: GE Profile Smart Grind and Brew Coffee Maker This easy-to-use, Wi-Fi-enabled bean-to-cup brewer is good, but not quite great. Buy Now Multiple Buying Options Available $399 $349 at Amazon $399 at Crate & Barrel $400 at Williams Sonoma $399 at Macy's Save this story Save this story Rating: 7 /10 Open rating explainer WIRED Intuitive interface with very low learning curve. Excellent build quality. App is simple and works well. Podless single-serve mode is one of the better small-batch auto-drip options on the market TIRED “Smart” features only work with Amazon Alexa and Google Assistant. Integrating with HomeKit via third-party apps is not worth the effort. Pricey for what’s essentially an auto-drip machine that works with an app, which is no longer novel or futuristic. Pretty low ceiling on the nuance and flavor of your cup. It seems like it was just yesterday when talking shit about “smart” kitchen gadgets was an effortless way to spin philistinism as an enlightened adherence to the correct way of doing things. Baking pizza, brewing coffee, nursing a sourdough starter—these are therapeutically lo-fi pursuits that only a dolt would ever want to automate and optimize into oblivion. Now we’ve let AI in the kitchen, and it’s so much dumber than we ever imagined it could be. Those early days when toaster ovens started shipping with an accompanying app seem quaint now that Big Kitchen Tech thinks AI is the solution to limp day-old croissants . It makes the idea of ripping on nerds who want their smart-home system to brew them a cup of coffee upon their return from their daily dog walk feel a bit silly in retrospect. Maybe the “let people like things” set was right. Hitching an app to an auto-drip brewer is old hat at this point. The dual frontiers for innovation in this space are still automation gimmickry and the quality of brew yielded by decades-old tech that’s still the process of pouring hot water over grounds so you don...