Gen Z Goes to the Movies! Younger Audiences Are Driving the Box Office, Study Shows
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Who says young people don’t go to the movies? During the pandemic, Hollywood worried that Gen Zers would never get into the habit of going to theaters, preferring streaming on their smartphones instead. But Gen Z is now the most active cinemagoing demographic, attending more films per year than their elders, according to a new […]
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Who says young people don’t go to the movies? During the pandemic, Hollywood worried that Gen Zers would never get into the habit of going to theaters, preferring streaming on their smartphones instead. But Gen Z is now the most active cinemagoing demographic, attending more films per year than their elders, according to a new […]
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