Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030
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Price increases have helped as major players are looking toward "extracting greater value from existing audiences," an Ampere Analysis survey finds.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Global streaming subscription revenue surpassed $150 billion for the first time in 2025, according to a new survey from Ampere Analysis, which highlighted that as “a major milestone” for the subscription market. And streaming subscription revenue will hit $202 billion by 2030, up 29 percent, “as streamers shift focus from subscriber growth to price increases and ad-supported tiers ,” the research firm predicted on Monday. “While international expansion remains an important driver of the market, platforms are increasingly focusing on monetization through price increases and the rollout of ad-supported tiers, particularly in mature markets,” Ampere emphasized in its latest report. “As ad-free subscriber numbers stabilize, hybrid subscription and advertising models are playing an increasingly important role in revenue growth.” Global streaming subscription revenue jumped 14 percent in 2025 to reach a total of $157.1 billion. That amounts to a tripling over the past five years from $50 billion in 2020. “The international expansion of global streaming services, the rollout of ad-supported tiers, and consistent price increases across major platforms have contributed to the increase,” Ampere noted. Including advertising revenue, streaming services generated $177 billion in revenue worldwide in 2025, Ampere said, putting ad revenue at around $20 billion. The share of total revenue of subscription streamers from ad tiers has risen “rapidly” over the past five years, up from less than 5 percent in 2020 to 28 percent in 2025, the Ampere research highlighted. “As adoption of ad tiers grows and platforms expand their ad loads, advertising is expected to become an increasingly important revenue stream, adding a further $42 billion in annual revenue by 20...
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