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Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’
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Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’

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Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up until Academy Awards voting ended in early March, Del Toro had spent about seven straight months promoting and campaigning for “Frankenstein” following the movie’s premiere at the Venice Film Festival in late August. […]

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Mar 19, 2026 3:28pm PT Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’ By Marc Malkin Plus Icon Marc Malkin Senior Editor, Culture and Events marcmalkin Latest Zendaya Describes ‘Euphoria’ Season 3 as a ‘Whirlwind’ That ‘Flew by’ and ‘I Hope It Turns Out Beautifully’ 2 days ago Zendaya Stuns ‘The Drama’ Premiere by Wearing the Same Dress From 2015 Oscars: ‘It Felt Right’ 2 days ago Jane Fonda Wears ‘Block the Merger’ Pin to Oscars Party and Blasts Paramount Buying Warner Bros. After ‘Sinners’ and ‘One Battle’ Win Big: ‘We Have to Stop It’ 3 days ago See All Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up until Academy Awards voting ended in early March, Del Toro had spent about seven straight months promoting and campaigning for “Frankenstein” following the movie’s premiere at the Venice Film Festival in late August. “We know what it is,” del Toro says laughing, referring to awards season. “We know how long it lasts. We’ve done it before.” Related Stories Martin Scorsese to Host Special Easter Episode of 'The Saints' on the Virgin Mary
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