Hallow's annual Lent prayer challenge expected to draw millions worldwide

Actor and Hallow brand partner Jonathan Roumie and Father Agustino Torres of the Franciscan Friars of the Renewal joined 'CBS Mornings' on Ash Wednesday to discuss Hallow's annual 40-day Lent prayer challenge, which marks the beginning of the reflective season leading up to Easter. The popular meditation and prayer app's initiative has grown exponentially since its inception, with organizers anticipating millions of participants worldwide this year as Christians embark on the traditional 40-day period of spiritual preparation. During their appearance on the morning show, Roumie and Father Torres highlighted how the digital platform makes ancient prayer practices accessible to modern believers, offering guided meditations, scripture reflections, and spiritual companionship throughout the Lenten journey. The challenge comes at a time when digital spiritual tools have seen increased adoption, providing communities with new ways to observe religious traditions while accommodating contemporary lifestyles.