He’s Launching ‘SportsCenter’ for Hollywood Assistants. Will It Work?

He’s Launching ‘SportsCenter’ for Hollywood Assistants. Will It Work? Warner Bailey, the creator of hit Instagram handle 'Assistants vs. Agents' geared to the ladder-climbing class, is now attempting a live, weekly show. By Katie Kilkenny Plus Icon Katie Kilkenny Enterprise Reporter, TV & Labor katiekilkenny7 Follow Sign Up View All April 7, 2026 Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The inspiration for Warner Bailey’s popular Instagram account Assistants vs. Agents was an in-joke among support staffers at WME in 2017. Knowing that reps’ assistants would check out their mail before their bosses did, then-assistant Bailey and his friends would slip printouts of Internet memes into inter-agency communication envelopes for their colleagues to enjoy. “It gave us a little bit of a game to play during the day,” explains Bailey, now repped by UTA. Eight years after those printouts morphed into a social media account, Assistants vs. Agents has ballooned to 163,000 followers and expanded far beyond memes (though it still posts its share). It’s now a full-on brand catering to ambitious early career pros inside and outside the business, with a job board, newsletter and live events. Bailey is boss to 12 staffers, some full-time, and blue-chip brands including Disney, DoorDash and Meta have partnered with Bailey’s creation. And, on April 8, AvA will bow a live weekly show, focused on bringing hope and info to the Hollywood ladder-climbers that are the brand’s bread and butter. The 30-minute AvA LIVE will air on YouTube on Wednesdays around the time when assistants are usually taking a well-deserved lunch break (12:30 p.m. PT) and will be available later on other social channels. The show will feature two to three curated interviews with industry professionals and a news segment, plus some o...