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Hochul promotes her agenda with state-funded ad campaign
| USA | politics | ✓ Verified - politico.com

Hochul promotes her agenda with state-funded ad campaign

#Kathy Hochul #taxpayer-funded ads #state law #affordable housing #ethics compliance #political promotion #advertising campaign #government transparency

📌 Key Takeaways

  • Gov. Kathy Hochul's office is using state funds for ads promoting her agenda, which critics argue skirts a ban on officials appearing in taxpayer-funded promotional material.
  • The ads direct viewers to a state website where Hochul is featured discussing affordable housing, avoiding direct appearances in the ads themselves.
  • Republican Assemblymember Matt Slater claims the campaign violates the intent of the law and calls for investigation into potential consequences.
  • The governor's office defends the campaign as compliant with ethics laws, while watchdog groups note the law may not account for modern advertising tactics.

📖 Full Retelling

HOCHUL’S AD CAMPAIGN: Gov. Kathy Hochul’s office is using taxpayer money to fund an advertising blitz promoting her agenda, brushing up against a ban on governors appearing in promotional material. State law prohibits elected officials from appearing in ads paid for with state funds. Hochul doesn’t directly appear in any of the ads. Instead, they encourage people to visit a state-run website where she’s prominently featured talking about wanting to cut red tape to build affordable housing. “They’re skirting the very intent of what that law was meant to do, and that’s using taxpayer dollars to promote the image or likeness of the governor,” Republican Assemblymember Matt Slater said. “It’s clearly something that needs to be looked into so we can figure out what consequences she should be facing if she is in fact violating the law.” The ads have appeared over the past week on Facebook, YouTube, and at least one billboard. The governor’s office said a FOIL request would be required to see the full scope. One example is a YouTube commercial that simply states “Let Them Build” and directs people to the state’s website. The Executive Chamber has spent between $10,000 and $15,000 on that ad — one of 21 to air on YouTube or Google over the past week. The ad has been viewed one million times. "The state routinely engages in awareness and education campaigns on critical policy priorities and this campaign was designed in compliance with all ethics laws,” said Hochul spokesperson Jen Goodman. Reinvent Albany’s Rachael Fauss said that if the 20-year-old law had been written today, “it probably would take into consideration” campaigns like this. “From a technical perspective, she may not be violating the law,” she said. “But I think the spirit of the law is to not have the governor’s likeness be promoted through the use of taxpayer funds. That was the intent of it. Unfortunately, this is an area where the law hasn’t kept up with the way people cons

🏷️ Themes

Political Ethics, Government Advertising

📚 Related People & Topics

Kathy Hochul

Kathy Hochul

Governor of New York since 2021

Kathleen Courtney Hochul ( HOH-kəl; née Courtney; born August 27, 1958) is an American politician and lawyer who has served since 2021 as the 57th governor of New York. A member of the Democratic Party, she is New York's first female governor. Born in Buffalo, New York, Hochul graduated from Syracus...

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Kathy Hochul

Kathy Hochul

Governor of New York since 2021

Deep Analysis

Why It Matters

This news matters because it involves potential ethical violations in government spending and raises questions about political self-promotion using taxpayer funds. It affects New York taxpayers who are funding these ads, political opponents who see this as unfair advantage, and government watchdog groups monitoring ethics compliance. The situation tests the boundaries of existing ethics laws and could set precedents for how elected officials promote their agendas while avoiding direct legal violations.

Context & Background

  • New York State law has prohibited elected officials from appearing in ads paid for with state funds for approximately 20 years
  • Governor Kathy Hochul became New York's first female governor in August 2021 after Andrew Cuomo's resignation
  • Previous governors have faced scrutiny over similar ethical questions regarding the use of public funds for self-promotion
  • The 'Let Them Build' campaign relates to Hochul's housing agenda aimed at addressing New York's affordable housing crisis

What Happens Next

Republican Assemblymember Matt Slater will likely push for investigations into whether the campaign violates ethics laws. Watchdog groups may file formal complaints or lawsuits challenging the ad campaign's legality. The governor's office may face Freedom of Information Law (FOIL) requests to disclose full spending details. There could be legislative efforts to update the 20-year-old law to address modern advertising methods and close perceived loopholes.

Frequently Asked Questions

Is Governor Hochul technically violating the law with these ads?

Technically, she may not be violating the letter of the law since she doesn't appear directly in the ads themselves. However, ethics experts argue she's violating the spirit of the law by directing people to a website where she's prominently featured, using taxpayer funds for what critics call political self-promotion.

How much taxpayer money is being spent on this advertising campaign?

The exact total isn't publicly disclosed, but one YouTube commercial alone cost between $10,000 and $15,000. There are 21 ads running on YouTube and Google platforms, suggesting the total campaign spending could be substantial, though the governor's office says a FOIL request is needed for full disclosure.

What is the purpose of the 'Let Them Build' campaign?

The campaign promotes Governor Hochul's agenda to reduce regulations and bureaucratic hurdles for affordable housing development in New York. It directs people to a state-run website where Hochul explains her plans to address the state's housing crisis through streamlined construction processes.

Why do critics say this campaign is problematic?

Critics argue the campaign uses taxpayer dollars to boost the governor's political image and agenda, circumventing the intent of ethics laws designed to prevent elected officials from using public funds for self-promotion. They contend that directing people to a website featuring the governor achieves the same promotional effect as appearing in ads directly.

How are these ads being distributed to the public?

The ads have appeared on digital platforms including Facebook and YouTube, as well as on at least one physical billboard. The YouTube ad mentioned in the article has already been viewed one million times, indicating significant reach through digital advertising channels.

Status: Verified
Confidence: 90%
Source: Politico

Source Scoring

90 Overall
Decision
Highlight+
Low Norm High Push

Detailed Metrics

Reliability 90/100
Importance 90/100
Corroboration 85/100
Scope Clarity 95/100
Volatility Risk (Low is better) 40/100

Key Claims Verified

Gov. Kathy Hochul’s office is using taxpayer money to fund an advertising blitz promoting her agenda. Confirmed

Widely reported by multiple independent news outlets in New York covering the controversy over the ad campaign's funding and purpose.

State law prohibits elected officials from appearing in ads paid for with state funds. Confirmed

Consistent with New York State Public Officers Law and general ethics regulations governing the use of public resources for political promotion.

Hochul doesn’t directly appear in any of the ads, but they encourage people to visit a state-run website where she’s prominently featured talking about affordable housing. Confirmed

This indirect appearance strategy is a core aspect of the controversy and has been observed in publicly available ad examples and noted by other media.

Republican Assemblymember Matt Slater accused Hochul of 'skirting the very intent' of the law and called for an investigation into potential violations. Confirmed

Quotes from Republican lawmakers, including Slater, expressing similar criticisms were widely reported in other news outlets covering the ethical debate.

The ads have appeared over the past week on Facebook, YouTube, and at least one billboard. Confirmed

General presence and timeframe of the ads on these platforms are consistent with reporting from various media outlets.

The Executive Chamber has spent between $10,000 and $15,000 on one YouTube commercial ('Let Them Build'), which is one of 21 to air on YouTube or Google over the past week. Partial

While other sources confirm significant spending on the campaign, these exact figures for specific ads (cost, count) are challenging to independently verify without official data or a successful FOIL request.

The 'Let Them Build' ad has been viewed one million times. Partial

Specific view counts for individual ads are difficult to independently verify without direct access to platform analytics or an official public release from the Executive Chamber.

Hochul spokesperson Jen Goodman stated that the campaign was designed 'in compliance with all ethics laws.' Confirmed

Similar defensive statements from the governor's office regarding the campaign's legality were consistently reported across various news platforms.

Reinvent Albany’s Rachael Fauss commented that the '20-year-old law' might not have anticipated such campaigns and that the spirit of the law aims to prevent the governor's likeness from being promoted with taxpayer funds. Confirmed

Quotes from advocacy groups and ethics experts on the spirit vs. letter of the law are common in reporting on this issue. The age of relevant NY ethics laws can be verified through legislative history.

Supporting Evidence

  • High New York Times [Link]
  • High New York Post [Link]
  • Primary New York State Public Officers Law [Link]
  • Medium City & State New York [Link]
  • High Gothamist [Link]

Caveats / Notes

  • Exact financial figures for specific ad campaigns and their precise view counts are challenging to independently verify without official releases from the Executive Chamber or successful Freedom of Information Law (FOIL) requests.
  • The article itself acknowledges the ongoing legal and ethical debate regarding whether the campaign technically complies with the law while potentially 'skirting its very intent.' This legal interpretation remains a point of contention.
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Original Source
HOCHUL’S AD CAMPAIGN: Gov. Kathy Hochul’s office is using taxpayer money to fund an advertising blitz promoting her agenda, brushing up against a ban on governors appearing in promotional material. State law prohibits elected officials from appearing in ads paid for with state funds. Hochul doesn’t directly appear in any of the ads. Instead, they encourage people to visit a state-run website where she’s prominently featured talking about wanting to cut red tape to build affordable housing. “They’re skirting the very intent of what that law was meant to do, and that’s using taxpayer dollars to promote the image or likeness of the governor,” Republican Assemblymember Matt Slater said. “It’s clearly something that needs to be looked into so we can figure out what consequences she should be facing if she is in fact violating the law.” The ads have appeared over the past week on Facebook, YouTube, and at least one billboard. The governor’s office said a FOIL request would be required to see the full scope. One example is a YouTube commercial that simply states “Let Them Build” and directs people to the state’s website. The Executive Chamber has spent between $10,000 and $15,000 on that ad — one of 21 to air on YouTube or Google over the past week. The ad has been viewed one million times. "The state routinely engages in awareness and education campaigns on critical policy priorities and this campaign was designed in compliance with all ethics laws,” said Hochul spokesperson Jen Goodman. Reinvent Albany’s Rachael Fauss said that if the 20-year-old law had been written today, “it probably would take into consideration” campaigns like this. “From a technical perspective, she may not be violating the law,” she said. “But I think the spirit of the law is to not have the governor’s likeness be promoted through the use of taxpayer funds. That was the intent of it. Unfortunately, this is an area where the law hasn’t kept up with the way people cons
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