HOKA is Hip-Hop: Why Gucci Mane Is Suddenly Touting $165 Comfort Shoes

RS Interview HOKA is Hip-Hop: Why Gucci Mane Is Suddenly Touting $165 Comfort Shoes Rolling Stone spoke with the Grammy-nominated artist about his newest footwear obsession: the HOKA Bondi 7 By Alexis Mikulski Ruiz Alexis Mikulski Ruiz Contact Alexis Mikulski Ruiz by Email View all posts by Alexis Mikulski Ruiz March 3, 2026 If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Of all the looks Gucci Mane has made his own, the bright furs, the icy chains, the stylish shades, comfort sneakers weren’t exactly at the top of the list. And yet, here we are. In a new campaign with HOKA and Foot Locker , the Grammy-nominated rapper is front and center for the return of the Bondi 7, the cult-favorite sneaker that quietly disappeared in 2022 and is now back. The $165 shoe, known for its sleek look and high marks of wearability, gets an unexpected feature in a short ad titled Right Shoe, Wrong Gucci . shop hoka bondi 7 The premise plays on one of the internet’s favorite memes: Gucci’s uncanny resemblance to NBA referee James Williams , a comparison that first took off in 2021. In the skit, Gucci comes face-to-face with a couple more look-alikes, who help him find the perfect pair of HOKAs. The punchline? It’s the Bondi 7. Rolling Stone caught up with Gucci Mane to talk about the collaboration, his music, and whether HOKA can be oficially considered ‘ Hip-Hop .’ Read the full interview below, and shop the revived Bondi 7 now, before they leave again (and you miss your shot at becoming the internet’s next Gucci doppelgänger). new drop Hoka Bondi 7 $165.00 Buy Now on hoka $165.00 Buy Now on foot locker ➤ Available in sizes 7 to 16 I’m surprised that you’re a fan of HOKA. What do you like about them and what makes HOKA “Hip-Hop”? What I like about HOKA is the comfort first. I’m on my feet a lot – studio, travel, shows, life. If it’s not comfortable, I’m not wearing it. Period. But the Bondi s...