Honey Fragrances Are on the Rise—These Are the Scents We’re Stuck On
Perfumers weigh in on the trend and the fragrances getting it right.
Entity Intersection Graph
No entity connections available yet for this article.
Original Source
Honey Fragrances Are on the Rise—These Are the Scents We’re Stuck On Perfumers weigh in on the trend and the fragrances getting it right. Allie Hogan Published: Mar 4, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Courtesy of OUI the People Although much of the Northeast has been covered in snow, spring is just around the corner—and with the new season comes fresh scent trends that lean into earthy, bright and floral notes. Spate recently predicted that honey will be a popular fragrance note in 2026, with data showing searches for honey scents spiked by more than 1,000 percent year over year. Honey has plenty of nuance: Of course, there are the sticky-sweet, confectionery facets, but the fragrances poised to be popular this year reveal a far more sophisticated depth. Featured Experts Douglas Little is the founder and perfumer of Heretic Parfum Bee Shapiro is the founder of Ellis Brooklyn Kara Kowalski is the Head of Product and Scent Development at Snif Dimitri Weber is the founder and CEO of Goldfield & Banks Why Honey Is Trending in Fragrance Founder and perfumer of Heretic Parfum, Douglas Little, predicts “honey is trending because people are craving comfort with substance, warmth that feels embodied and real.” With gourmands dominating fragrance for years, Ellis Brooklyn founder Bee Shapiro says it makes sense that people are beginning to explore other “yummy notes” in more nuanced ways. “It makes sense that honey would become more popular here as it’s not your typical sugar note.” Many experts say honey also adds a distinctive texture to scent. Kara Kowalski, head of product and scent development at Snif, notes that the spike in interest signals a shift toward natural sweetness and tactile fragrance experiences. “I always felt honey in fragrance does more for the feel than the scent,” she says. Shapiro agrees: “There is a texture to the smell of honey that is fun to play with and adds anoth...
Read full article at source