How ‘Love Island’ Became “Digital Primetime” With ITV Studios Enabling Fans’ “Daily Conversation”
📖 Full Retelling
At the inaugural StreamTV Europe conference in Lisbon, executives discussed how they keep fans engaged even the show doesn't air and just how popular water bottles and a game have become.
Entity Intersection Graph
No entity connections available yet for this article.
Original Source
Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment ITV Studios ‘ long-running global hit format Love Island took center stage in Lisbon, Portugal on Monday in a session at the inaugural StreamTV Europe entitled “Digital Primetime: The Love Island Case Study.” The panel focused on how U.K. TV giant ITV’s studios unit has tackled fragmented viewership around the world and corralled fans and fandoms to make Love Island an ongoing obsession on digital platforms even when the show doesn’t air in the U.K., U.S. or in other key territories. And that success has also helped TV ratings, with season 12 in the U.K. becoming its biggest season in three years and the U.S. Peacock version being the most streamed original TV series in North America last year. Ruth Berry , ITV Studios ‘ president of global partnerships, and colleagues shared that it is all about fanning the fandom. Their goal was to ensure that fans of the franchise can “have it as a daily conversation in their lives,” she explained, recommending to the industry audience: “Think about the engagement of fans off-air. [Especially,] in between seasons, it is important to continue that narrative” and fan engagement. Martin Trickey, managing director of Zoo 55, ITV Studios’ digital content label, said the success is all about creating “a social community.” And he emphasized: “Saying we wanted to be part of the conversation meant to first listen.” Part of that listening process means not to ignore, or hit with takedown notices, user-generated content around the show. Case in point: 9.7 billion organic views across owned and operated and local channels on YouTube, TikTok, Facebook and Instagram is what ITV Studios created in terms of Love Island content in 2025. But that was dwarfed by the 49.3 billion views across community-created video content...
Read full article at source