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How the Backstreet Boys Helped Breathe New Life Into “Dying” Vegas with Multimillion-Dollar Sphere Residency
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How the Backstreet Boys Helped Breathe New Life Into “Dying” Vegas with Multimillion-Dollar Sphere Residency

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“I don’t think any of us saw how massive this would be for our city,” says Mix 94.1 radio host Heather Collins.

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How the Backstreet Boys Helped Breathe New Life Into “Dying” Vegas with Multimillion-Dollar Sphere Residency “I don’t think any of us saw how massive this would be for our city,” says Mix 94.1 radio host Heather Collins. By Leena Tailor Plus Icon Leena Tailor View All April 29, 2026 Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Swept up in a swarm of concertgoers inching along a pedestrian bridge out of Sphere Las Vegas , there was nothing to do but join in the rollicking “I Want It That Way” singalong. The minute that opening night of the Backstreet Boys ’ Into the Millennium spectacle ended, it was like Sphere unleashed a roaring wave of white-outfitted fans, which gathered speed and decibels before crashing into The Venetian Resort, where “Larger Than Life” blared across the casino and two pals singing BSB outside the restrooms promptly evolved into a crowd of hundreds. “Vegas is dying,” TikTokers meanwhile declared as reports showed the town’s biggest visitor decline since the pandemic. “Vegas is dead,” others insisted on Instagram. Related Stories Music Lily Allen Takes a Well-Earned Bow in 'West End Girl' Live Show Music Taylor Swift Says Fans Can Take Things to an "Extreme Place" When Trying to Decipher Who Her Songs Are About “Well,” I thought, while riding the wave of white back to The Venetian. “If Vegas is dead, at least it’s spawned my kind of ‘90s heaven. There’s even a heavenly dress code.” “It was funny seeing those, ‘Vegas is dead,’ posts because we went, ‘Did you film that at 4:30 a.m.? That’s not the Vegas we’re seeing,’” says Kate Wik, chief marketing officer at the Las Vegas Convention and Visitors Authority. “There was sensationalization because shock-and-awe headlines drive engagement.” “Those posts are designed to spark conversation,” agrees Andi Naka, a local bl...
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