How ‘Zootopia 2’ Built a New Breed of Animated Blockbuster on Par With Superheroes and Jedi
📖 Full Retelling
Disney’s chief marketing and brand officer Asad Ayaz shares his thoughts with THR as the Oscar-nominated movie winds down its history-making run at the global box office.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Disney CEO Bob Iger, movie czar Alan Bergman and global marketing exec Asad Ayaz were certainly hopeful when attending the world premiere of Zootopia 2 on Nov. 13 in Los Angeles. But there were no guarantees the movie could match the first film, an original tale about a city of anthropomorphic animals where every species is expected to treat each each other with respect (good luck). Days later and thousands of miles away, the Disney executives got an additional glimpse of what might be in store when surveying the scene at the international premiere of the Thanksgiving tentpole at Shanghai Disneyland, where a Zootopia -land attraction has become the driving force of attendance. Related Stories Movies Artios Awards for Casting: 'Sinners,' 'Sentimental Value' Lead Winners Movies Box Office: 'Zootopia 2' Shatters Another Record, Zooms Past 'Minecraft' to Top 2025 Domestic Chart “I think we knew we had something special just because that first movie was so beloved and did so well. But I think the way we rolled this movie out all over the world was at a whole different level,” Ayaz tells The Hollywood Reporter . “In China, it was the biggest campaign we’ve ever done for a movie. We were there ourselves, and you could see the love the fans have for the property.” Sequels can be always be risky, but Zootopia 2 hit its mark and then some, thanks to getting almost as many general audience members as kids and parents. And it is among the few titles to break the curse that has seen the Chinese market snub most American fare. Zootopia 2 has shattered one record after another in countries across the globe on its way to passing up Inside Out 2 ($1.68 billion) to become the biggest Hollywood animated film of all time at the worldwide box office with more t...
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