Hudson Williams Trades the Hockey Rink for the Treadmill in New Peloton Campaign
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The 25-year-old ‘Heated Rivalry’ star fronts the fitness brand’s “Let Yourself Go” campaign, which finds the actor celebrating “the joy of movement.”
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Hudson Williams is fronting the latest Peloton ad. The 25-year-old Heated Rivalry breakout stars in a minute-long ad celebrating the joy of movement, according to a release. The campaign video, directed by Bethany Vargas, shows Williams cycling through different types of movement. The ad kicks off with Williams dripping sweat in an all-white workout fit, dancing to David Bowie’s “Fame” on the company’s Tread+ equipment. The actor is joined by actual Peloton instructors including Tunde Oyeneyin, who gets into strength training with him. Keeping on theme about celebrating movement, Williams even performs a dance break, choreographed by Tyrik Patterson. Related Stories Music How Laufey's Star-Studded "Madwoman" Music Video Came to Life With Hudson Williams, Lola Tung TV 'Heated Rivalry,' 'Jimmy Kimmel Live!,' 'The Pitt' Among Nominees for 2026 Peabody Awards “’Let yourself go’ feels very in line with my beliefs. It’s amazing what fitness can do for your life. I think everyone needs a form of movement that liberates them,” Williams said in a release. “Movement is the quickest way to get out of sticky feelings. Whether that’s dancing or exercise… I think it’s just a key component, especially to how I live.” The actor posted the video on his social media, adding some commentary, of course. “A great ad, great people but many blisters with this #ad but TOTALLY WORTH IT,” he said in the Instagram story. He then tagged the Peloton account and added, “can’t wait to see you at home baby,” with a winking emoticon. The Peloton ad comes just one day after the music video for Laufey’s single “Madwoman” dropped, which finds Williams in the leading man role alongside the singer. The pair were joined by an all-star group of women in the music video including ...
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